Empreendedorismo internacional no destino turístico de Porto de Galinhas-PE
DOI:
https://doi.org/10.7784/rbtur.v19.3157Palavras-chave:
Empreendedorismo internacional, Porto de Galinhas, Destino turísticoResumo
Este estudo tem como objetivo investigar o Empreendedorismo Internacional (EI) em organizações de Porto de Galinhas (Brasil). Para viabilizar a investigação, adotou-se um estudo de caso no âmbito da pesquisa qualitativa. Utilizou-se como instrumento de coleta de dados um roteiro de entrevista para acessar 17 interlocutores de empresas, instituições governamentais e associações locais. A análise de conteúdo foi realizada com o apoio do software ATLAS.ti. A pesquisa expressa o desafio conceitual do empreendedorismo internacional devido à existência de diversidade geográfica e variedade de contextos setoriais no destino. Os resultados indicam que a relação entre turismo e empreendedorismo internacional é relevante para a região, tanto do ponto de vista econômico quanto social. Por fim, vale ressaltar que Porto de Galinhas tem evoluído como destino turístico em resposta a desafios externos, fomentando o empreendedorismo internacional e induzindo mudanças significativas nos modelos de negócios e nas interações econômicas locais.
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