Emprendimiento internacional en el destino turístico de Porto de Galinhas-PE
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https://doi.org/10.7784/rbtur.v19.3157Palabras clave:
Emprendimiento internacional, Porto de Galinhas, Destino turísticoResumen
Este estudio tiene como objetivo investigar el Emprendimiento Internacional (EI) en organizaciones de Porto de Galinhas (Brasil). Para facilitar la investigación, se adoptó un estudio de caso en el marco de una investigación cualitativa. Se empleó un guion de entrevista como instrumento de recopilación de datos para acceder a 17 interlocutores de empresas, instituciones gubernamentales y asociaciones locales. El análisis de contenido se realizó con el apoyo del software ATLAS.ti. La investigación refleja el desafío conceptual del emprendimiento internacional debido a la diversidad geográfica y la variedad de contextos sectoriales en el destino. Los resultados indican que la relación entre el turismo y el emprendimiento internacional es relevante para la región, tanto desde el punto de vista económico como social. Finalmente, cabe mencionar que Porto de Galinhas ha evolucionado como destino turístico en respuesta a los desafíos externos, fomentando el emprendimiento internacional e induciendo cambios significativos en los modelos de negocio y las interacciones económicas locales.
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