International entrepreneurship in the tourist destination of Porto de Galinhas-PE
DOI:
https://doi.org/10.7784/rbtur.v19.3157Keywords:
International entrepreneurship, Porto de Galinhas, Tourist destinationAbstract
This study aims to investigate international entrepreneurship (IE) in organizations located in Porto de Galinhas, Brazil. To facilitate the investigation, a case study was conducted within the framework of qualitative research. Data were collected using an interview protocol applied to 17 interlocutors from companies, governmental institutions, and local associations. Content analysis was carried out with the support of ATLAS.ti software. The research highlights the conceptual challenge of international entrepreneurship, stemming from the geographic diversity and variety of sectoral contexts present in the destination. The findings indicate that the relationship between tourism and international entrepreneurship is relevant to the region from both economic and social perspectives. Finally, it is noteworthy that Porto de Galinhas has evolved as a tourist destination in response to external challenges, fostering international entrepreneurship and inducing significant changes in business models and local economic interactions.
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Copyright (c) 2025 Lívia Maria da Silva Soares, Yákara Vasconcelos Pereira, Viviane Santos Salazar, Adriana Mirelly Silva Spindola Correia
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