Analysis of tourism destination image influence on satisfaction e loyalty to sun and sea tourism destinations: A study in Natal/RN

Authors

  • Márcio Marreiro das Chagas Universidade Federal do Rio Grande do Norte (UFRN).
  • Luciano Menezes Bezerra Sampaio Universidade Federal do Rio Grande do Norte (UFRN).
  • Kaline Elizama Bezerra Santos Universidade Federal do Rio Grande do Norte (UFRN).

DOI:

https://doi.org/10.7784/rbtur.v7i2.640

Keywords:

Tourism destination image, Quality, Satisfaction, Loyalty, Mathematic models.

Abstract

This paper analysis tourism destination image influences on satisfaction and loyalty to Sun and Sea tourism destinations, investigating Natal/RN as a case. Quality dimensions were control variables. Therefore, it was conducted an exploratory and descriptive research with quantitative analytical approach. Data collection was performed by a questionnaire addressed to International tourists at the Augusto Severo International Airport. The composition was a simple random sampling by reaching the final number of 300 international tourists interviewed. Among the main results, it was noted that nine are the dimensions of perceived Quality of Sun and Sea segment, it means, Beaches, Public Equipment, Restaurants, Transportation, Information and Finance Services, Hotel Equipment, Diversity of Restaurants and Food, Complementary Services and Access to the hotel and Tourism Attractions, Urban and Natural Scenery. From the results, it was concluded that tourism destination image influences satisfaction and loyalty. Moreover, quality seems to be other important dimension for the satisfaction and loyalty process.

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Author Biographies

Márcio Marreiro das Chagas, Universidade Federal do Rio Grande do Norte (UFRN).

Professor (Temporário) do Departamento de Turismo da Universidade Federal do Rio Grande do Norte (DETUR-UFRN), Natal/RN, Brasil. Professor vinculado ao Serviço Nacional de Aprendizagem Comercial do RN (SENAC/RN), Natal/RN. Doutorando em Administração pelo Programa de Pós-Graduação em Administração da UFRN (PPGA-UFRN), Natal/RN, Brasil. Mestre em Turismo pelo Programa de Pós-Graduação em Turismo da UFRN (PPGTUR-UFRN), Natal/RN, Brasil. Bacharel em Turismo pela UFRN.

Luciano Menezes Bezerra Sampaio, Universidade Federal do Rio Grande do Norte (UFRN).

Professor do Departamento de Ciências Administrativas (DEPAD-UFRN) e do Programa de Pós-Graduação em Administração da Universidade Federal do Rio Grande do Norte (PPGA-UFRN), Natal/RN, Brasil. Pós-doutorado na University of Illinois, Chicago, Estados Unidos da América. Doutorado em Economia pela Universidade Federal de Pernambuco (UFPE), Recife/PE, Brasil, com Estágio doutoral em Paris 1 – Sorbonne, Paris, França. Mestrado em Engenharia de Produção Universidade Federal de Pernambuco (UFPE), Recife/PE, Brasil. Graduação em Engenharia Civil na Universidade Federal de Pernambuco (UFPE), Recife/PE, Brasil.

Kaline Elizama Bezerra Santos, Universidade Federal do Rio Grande do Norte (UFRN).

Graduada em Turismo pela Universidade Federal do Rio Grande do Norte (UFRN).

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Published

2013-08-20

How to Cite

das Chagas, M. M., Sampaio, L. M. B., & Santos, K. E. B. (2013). Analysis of tourism destination image influence on satisfaction e loyalty to sun and sea tourism destinations: A study in Natal/RN. Revista Brasileira De Pesquisa Em Turismo, 7(2), 296–316. https://doi.org/10.7784/rbtur.v7i2.640

Issue

Vol. 7 No. 2 (2013): May/August

Section

Articles

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