Institutional identity work in the organizational field of Tourism

Authors

DOI:

https://doi.org/10.7784/rbtur.v16.2554

Keywords:

Institutional work, Tourist destination identity, Legitimacy, Organizational Institutionalism

Abstract

The study aimed to understand how the institutional work carried out in the organizational field of tourism socially builds the tourist identity of a destination. For this, a qualitative case study was carried out in the city of Conde (PB) mapping the organizational actors and their respective roles in the city's tourist activity, and, through a qualitative content analysis, identifying elements that evidence its tourist identity, verifying actions relevant to the institutional work responsible for the social construction of this identity. It assumes an institutionalist approach applied to the field of Tourism, articulating the contributions of institutional work and the social construction of identities. Results showed that the municipality has a diverse identity framework in which heterogeneous actors, with distinct core activities, have carried out individual and non-collaborative actions, indicating a multi-identity construction process that has prevented it from becoming a competitive tourist attraction as well as a final tourist destination. Thus, it demonstrates (i) how identity represents a mechanism in the institutionalization process of the destination in an organizational field, (ii) the legitimacy of a local identity directly influences the strengthening of tourist activity, and that (iii) the way in which a given location is recognized for its central, distinctive and lasting attributes will define which public will be motivated to visit it.

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Author Biographies

Mariene Cavalcante Borba de Albuquerque, Universidade Federal do Rio Grande do Norte (UFRN), Natal, RN, Brasil.

Doutoranda no Programa de Pós-Graduação em Turismo da Universidade Federal do Rio Grande do Norte (UFRN), Mestre em Administração pelo Programa de Pós-Graduação em Administração da Universidade Federal da Paraíba (UFPB), Bacharel em Turismo pela Universidade Federal da Paraíba (UFPB). Contribuições: concepção da pesquisa, revisão da literatura, coleta de dados, análise de dados e discussão dos resultados.

Samir Adamoglu Oliveira, Universidade Federal da Paraíba (UFPB), João Pessoa, PB, Brasil.

Doutor em Administração pelo Programa de Pós-Graduação em Administração da Universidade Federal do Paraná (UFPR). Docente Permanente do Programa de Pós-Graduação em Administração da Universidade Federal da Paraíba (UFPB) e Pesquisador Associado do Instituto Brasileiro de Estudos e Pesquisas Sociais (IBEPES). Contribuições: concepção da pesquisa, análise de dados e discussão dos resultados.

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Published

2022-03-18

How to Cite

Albuquerque, M. C. B. de, & Oliveira, S. A. (2022). Institutional identity work in the organizational field of Tourism. Revista Brasileira De Pesquisa Em Turismo, 16, 2554. https://doi.org/10.7784/rbtur.v16.2554

Issue

Vol. 16 (2022)

Section

Articles - Tourism Management

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Copyright (c) 2022 Mariene Cavalcante Borba de Albuquerque, Samir Adamoglu Oliveira

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