El mundo de Walter Disney

La experiencia de consumo de los millenials en los parques temáticos

Autores/as

DOI:

https://doi.org/10.7784/rbtur.v17.2746

Palabras clave:

Experiencia de consumo, Cocreación, Disposición tecnológica, Encanto, Disposición a pagar, Generación del milênio

Resumen

Esta investigación pretende analizar la influencia del optimismo sobre la preparación tecnológica y las experiencias de co-creación en las experiencias de consumo de la generación millennial en los parques temáticos de Disney, así como su relación con el deleite del cliente. Se llevó a cabo una investigación cuantitativa. La muestra obtuvo 530 encuestados y se utilizó el Modelo de Ecuaciones Estructurales para el análisis de los datos. Los resultados indican que las experiencias de consumo de los millenial están vinculadas a factores no evidenciados anteriormente por otras generaciones, como las experiencias de co-creación y el optimismo por la preparación tecnológica, lo que aumenta el grado de estas experiencias y puede conducir al deleite del consumidor.

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Biografía del autor/a

Rennan Carvalho dos Santos, Universidade Federal de Pernambuco, Recife, PE, Brasil.

Ph.D. student in Management from the Postgraduate Program in Management (PROPAD) at the Federal University of Pernambuco (UFPE). Master in Hospitality and Tourism at the Graduate Program in Hospitality and Tourism (PPHTur) at the Federal University of Pernambuco (UFPE). Bachelor in Tourism from UFPE at the Federal University of Pernambuco. Contribuições: Concepção da pesquisa; Revisão da literatura; Coleta de dados; Análise de dados; Discussão dos Resultados

Marconi Freitas da Costa, Universidade Federal de Pernambuco, Recife, PE, Brasil.

Professor at the Federal University of Pernambuco (UFPE). PhD in Management from the University of São Paulo (Brazil). Coordinator of the Graduate Program in Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at the Federal University of Pernambuco. Fulbright fellow for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University (USA). SemeAd PQ Jr. Productivity Scholarship (2022-2023). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Editor-in-Chief of Consumer Behavior Review (CBR). He is a founding member of SCORAI – Sustainable Consumption Research, Action, and Initiative in Brazil. Contribuições: Concepção da pesquisa; Análise de dados; Discussão dos Resultados.

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Publicado

2023-05-23

Cómo citar

Santos, R. C. dos, & Costa, M. F. da. (2023). El mundo de Walter Disney: La experiencia de consumo de los millenials en los parques temáticos. Revista Brasileira De Pesquisa Em Turismo, 17, 2746. https://doi.org/10.7784/rbtur.v17.2746

Número

Vol. 17 (2023)

Sección

Artículos - Gestión del Turismo

Licencia

Derechos de autor 2023 Rennan Carvalho dos Santos, Marconi Freitas da Costa

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