Calidad de las instalaciones de alojamiento en Ceará
un estudio basado en evaluaciones de consumidores evidenciadas en el sitio web de TripAdvisor
DOI:
https://doi.org/10.7784/rbtur.v15i3.2011Palabras clave:
Calidad, Medios de hospedaje, Consumidor, TripAdvisor.Resumen
El objetivo general de este estudio fue analizar la influencia de dos atributos de calidad de servicio evidenciados por el sitio web de TripAdvisor, para la satisfacción general del consumidor. Muestra compuesta por 43 localidades en Ceará que participaron en la clasificación de los destinos más buscados por los turistas, y no en Ceará, lo que constituye un total de 2,293 establecimientos, cuyas evaluaciones fueron capturadas por un rastreador y luego extraídas con el uso de un analizador, ambos ejecutados en lenguaje Python. Los resultados generados a través de métodos cuantitativos. Los resultados sugieren que las inversiones en la estructura de dos habitaciones, la falta de servicio de limpieza, puede aumentar la satisfacción de dos clientes, considerando que estos atributos son, respectivamente, que tienen más probabilidades de influir en un cliente para que otorgue las mejores calificaciones al establecimiento. Otros expertos han demostrado que la mayoría de los dos establecimientos con las calificaciones más altas se encuentran principalmente en el extranjero, con énfasis en Jericoacoara, ubicado en los municipios más grandes y poblados, con menos probabilidades de ser reconocido con los puntajes de satisfacción general más altos, que los huéspedes tienden a suscribir a otros más estrictos, como pasar tiempo o tiempo, aumentando para asignar puntajes de satisfacción general más bajos.
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