Quality of accommodation in Ceará
a study based on TripAdvisor customer reviews
DOI:
https://doi.org/10.7784/rbtur.v15i3.2011Keywords:
Quality, Means of hosting, Consumer, TripAdvisor.Abstract
The general objective of this study was to analyze the influence of two attributes of quality of service evidenced by the TripAdvisor website, for general consumer satisfaction. Sample and composed of 43 places in Ceará that participated in the ranking of the most sought after destinations by tourists, and not in Ceará, constituting a total of 2,293 establishments, whose evaluations were captured by a tracker and later extracted with the use of an analyzer, both executed in Python language. The results generated through quantitative methods. The results suggest that investments in the structure of two rooms, the lack of cleaning service, can increase the satisfaction of two customers, considering that these attributes are, respectively, that they are more likely to influence a customer to give top marks to the establishment. Other experts have shown that the majority of the two establishments with the highest marks are located mainly abroad, with emphasis on Jericoacoara, located in the largest and most populous municipalities, least likely to be recognized with the highest overall satisfaction scores, which guests tend to subscribe to more stringent ones such as spending or time, increasing to assign lower overall satisfaction scores.
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