Medical tourism analysis under the innovation perspective

Authors

  • Keline Leão Ferreira Universidade Feevale
  • Dusan Schreiber
  • Daniel Pedro Puffal UNISINOS - Universidade do Vale do Rio dos Sinos

DOI:

https://doi.org/10.7784/rbtur.v10i2.919

Keywords:

Medical tourism. Innovation. Hospital. Health.

Abstract

Medical tourism, although being considered a recent phenomenon in Brazil, still represents an important opportunity for institutions that have health facilities, human resources and advanced technological level. This work aims to develop a reflection about this market based under the innovation theoretical perspectives. In order to support this analysis was conducted a multi case study in four health institutions located in the Brazilian south region. Results confirmed that these institutions developed innovations, classified as innovation in product, process, organizational and marketing. Moreover, the evidences indicated that the institution participation on medical tourism market, using innovation as a competitive advantage, helps to promote a new business design and organizational processes, adequate infrastructure, assigning a due importance to the marketing and management sectors, generating an external recognition, a larger network relationships, cooperation among peers, ensuring to these institutions an international standard of service delivery.

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Author Biographies

Keline Leão Ferreira, Universidade Feevale

Administradora de Empresas, Especialista MBA Auditoria em Saúde, participante do Grupo de pesquisa Gestão na Universidade Feevale.

Dusan Schreiber

Doutor em Administração, Professor no Programa de Pós-Graduação em Qualidade Ambiental da Universidade Feevale.

Daniel Pedro Puffal, UNISINOS - Universidade do Vale do Rio dos Sinos

Professor e Pesquisador do Programa de Pós Graduação em Gestão e Negócios da Unisinos.

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Published

2016-05-10

How to Cite

Ferreira, K. L., Schreiber, D., & Puffal, D. P. (2016). Medical tourism analysis under the innovation perspective. Revista Brasileira De Pesquisa Em Turismo, 10(2), 254–273. https://doi.org/10.7784/rbtur.v10i2.919

Issue

Vol. 10 No. 2 (2016): May/August

Section

Articles

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