Social media monitoring model to guide decision making of destination management organization

Authors

  • Guilherme Mendes Thomaz Universidade Federal do Paraná
  • Alexandre Augusto Biz Universidade Federal do Paraná
  • Eduardo Michelotti Bettoni Observatórios SESI/SENAI/IEL FIEPR
  • Cecilia Souza Pavan Universidade Federal do Paraná

DOI:

https://doi.org/10.7784/rbtur.v9i2.835

Keywords:

Social media monitoring. Decision making. Destination management organization.

Abstract

The widespread adoption of social media by users and organizations has generated an exponential increase in data and content that offer opportunities to be processed into information and knowledge. However, dealing with such data is considered a challenge and requires the use of adequate resources. Considering this scenario, the aim of this study was to present a social media monitoring model to support decision making by DMOs. The model proposed has been tested before and during the 2014 FIFA World Cup, using Curitiba and Foz do Iguaçu (Paraná State) as destinations, having a structured of seven stages. The results of the period were composed of about 50,000 messages, tours and associated ontology application. A large part of the frequency relations, between attractions or between host cities, have been com-patible with their reality in the tourist trade.

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Author Biographies

Guilherme Mendes Thomaz, Universidade Federal do Paraná

Bolsista CNPq e Mestrando do Programa de Pós-Graduação em Turismo PPGTUR. Pesquisador do Laboratório TURITEC

Alexandre Augusto Biz, Universidade Federal do Paraná

Departamento de Turismo Programa de Pós-Graduação em Turismo PPGTUR UFPR Laboratório TURITEC - Turismo, Tecnologia, Informação, Comunicação e Conhecimento

Eduardo Michelotti Bettoni, Observatórios SESI/SENAI/IEL FIEPR

Pesquisador e desenvolvimento do Observatórios SESI/SENAI/IEL. Pesquisador do Laboratório TURITEC

Cecilia Souza Pavan, Universidade Federal do Paraná

Bolsista CNPq e Mestranda do Programa de Pós-Graduação em Turismo PPGUT UFPR Pesquisadora Laboratório TURITEC

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Published

2015-08-27

How to Cite

Thomaz, G. M., Biz, A. A., Bettoni, E. M., & Pavan, C. S. (2015). Social media monitoring model to guide decision making of destination management organization. Revista Brasileira De Pesquisa Em Turismo, 9(2), 196–220. https://doi.org/10.7784/rbtur.v9i2.835

Issue

Vol. 9 No. 2 (2015): May/August

Section

Articles

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