Information Technology Adoption by Small and Medium Enterprises in the Hospitality Sector in Sergipe

Authors

  • Wagner Amaral e Silva Universidade Federal de Sergipe
  • Rivanda Meira Teixeira Universidade Federal de Sergipe

DOI:

https://doi.org/10.7784/rbtur.v8i1.605

Keywords:

Information Technology. Adoption. Tourism. Hospitality Industry. Small and Medium Enterprises.

Abstract

Tourism big companies make extensive use of Information Technology (IT), also named Information and Communication Technology (ICT), to promote their products or services and this trend has also been incorporated by Small and Medium Enterprises (SME) from the hospitality sector. This study intend to increase the understanding of this phenomenon in order to analyze IT adoption by SME businesses of hospitality industry examined exclusively in the state of Sergipe. It was used a qualitative approach with a multiple case study strategy. It has been found that all hospitality enterprises analyzed own computers and they are all connected to Internet. It has also been found that IT failure has a high impact. Different managers’ profiles had been identified and it was observed that staff’s IT knowledge is considered indispensable. Limitations of this research are directly connected to the limits of multiple case study strategy.

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Author Biographies

Wagner Amaral e Silva, Universidade Federal de Sergipe

Bacharel em Ciência da Computação e Mestrando em Administração de Empresas pela Universidade Federal de Sergipe

Rivanda Meira Teixeira, Universidade Federal de Sergipe

Mestrado em Administração pela COPPEAD/UFRJ (1979). Doutorado em Administração pela Cranfield University Inglaterra (1996). Pós Doutorado em Gestão Turismo na Bournemouth University, Inglaterra e na Strathclyde University Escócia (2000-2001). Pós Doutorado em Empreendedorismo em Turismo na HEC em Montreal, Canadá (2007). Coordenadora do Mestrado em Administração da UFS, Professora dos Mestrados em Administração e Economia da UFS

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Published

2014-03-30

How to Cite

Silva, W. A. e, & Teixeira, R. M. (2014). Information Technology Adoption by Small and Medium Enterprises in the Hospitality Sector in Sergipe. Revista Brasileira De Pesquisa Em Turismo, 8(1), 59–77. https://doi.org/10.7784/rbtur.v8i1.605

Issue

Vol. 8 No. 1 (2014): January/April

Section

Articles

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