Marketing and strategic management in hotel industry: A bibliometrics study

Authors

  • Edegar Luis Tomazzoni UPS
  • Isabel Angélica Bock

DOI:

https://doi.org/10.7784/rbtur.v7i1.546

Keywords:

Hotel industry, Tourism, Bibliometrics, Marketing, Strategy.

Abstract

Despite doubts and questions about its theoretical consistency, tourism studies tend to be consolidated as scientific field. The production of studies about hotel industry as essential activity of tourism is recent, but stands out important epistemological organizational spaces. This paper analyzes the production of knowledge and contributions to the scientific studies advancement in marketing and strategic hospitality management through articles published by the leading academic journals of tourism in Brazil. The method adopted was the bibliometrics research. Among the 552 articles published between April 2008 and August 2012, 64 were about hotel industry, sixteen of them grounded in marketing and nine in strategy. The studies show the complexity of the strategic management and marketing of hotel firms and provide to academic researchers, managers and professionals in hospitality reflections of the importance of the knowledge of this area.

Downloads

Download data is not yet available.

Author Biographies

Edegar Luis Tomazzoni, UPS

Doutor em Ciências da Comunicação com Ênfase em Turismo, pela Escola de Artes e Comunicações da Universidade de São Paulo (USP). Docente da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (USP).

Isabel Angélica Bock

Mestre em Turismo pela Universidade de Caxias do Sul

Downloads

Published

2013-04-13

How to Cite

Tomazzoni, E. L., & Bock, I. A. (2013). Marketing and strategic management in hotel industry: A bibliometrics study. Revista Brasileira De Pesquisa Em Turismo, 7(1), 35–50. https://doi.org/10.7784/rbtur.v7i1.546

Issue

Vol. 7 No. 1 (2013): January/April

Section

Articles

License

Authors who publish with this journal agree to the following terms:

a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution 4.0 International Public License (CC BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).