Grapes, wine and cultural identity at Serra Gaúcha (RS, Brazil)

Authors

  • Joice Lavandoski Universidade do Algarve
  • Hernanda Tonini do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS/Brasil)
  • Margarita Barretto Fundação Universidade Regional de Blumenau (SC)

DOI:

https://doi.org/10.7784/rbtur.v6i2.529

Keywords:

Wine Tourism, Heritage, Wine, Cultural Identity, Collective Memory.

Abstract

The article aims to understand the relevance of wine production at Serra Gaúcha region (Rio Grande State, Brazil) and unveil the role played by grapes and wine for XIXth century Italian migrants as for their contemporary descendents. A research was conducted at Vale dos Vinhedos (Vineyards Valley),(RS, Brazil), where a strong relation between wine and tourism exists. Bibliographical research, oral history and semi- structured interviews permitted the construction of a collective subject discourse. As a result it was revealed that wine production was important at first for subsistence and also a way to promote economic growth; at present, grapes and wine are cultural identity markers with which community members present themselves to tourist and visitors. It is a case study without intention of generalizing for other wine regions in Brazil and brings a new approach to tourism and heritage relations.

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Author Biographies

Joice Lavandoski, Universidade do Algarve

Bacharel e Mestre em Turismo pela Universidade de Caxias do Sul (UCS/Brasil), Doutoranda em Turismo pela Universidade do Algarve (Ualg/Portugal), membro da CIEO (Ualg/Portugal), bolsista Capes

Hernanda Tonini, do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS/Brasil)

Bacharel em Turismo pela Universidade de Santa Catarina (UNISUL/Brasil), Mestre em Turismo pela Universidade de Caxias do Sul (UCS/Brasil). Docente do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS/Brasil). E-mail: hernanda.tonini@restinga.ifrs.edu.br

Margarita Barretto, Fundação Universidade Regional de Blumenau (SC)

Doutora em Educaçãopela UniversidadeEstadual de Campinas (Brasil) com Pós Doutorado em Antropologia Social pela Universidade Federal de Santa Catarina. Pesquisadora certificada pelo CNPq (Brasil). Professora de pós-graduação em programas no Brasil e na Argentina. Departamento de Administração (FURB/Brasil).

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Published

2012-09-11

How to Cite

Lavandoski, J., Tonini, H., & Barretto, M. (2012). Grapes, wine and cultural identity at Serra Gaúcha (RS, Brazil). Revista Brasileira De Pesquisa Em Turismo, 6(2), 216–232. https://doi.org/10.7784/rbtur.v6i2.529

Issue

Vol. 6 No. 2 (2012): May/August

Section

Articles

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