The use of cases for teaching tourism: Teaching-learning strategy for higher education in Brazil.

Authors

  • Mirian Rejowski Universidade Anhembi Morumbi
  • Sérgio Rodrigues Leal Universidade Federal de Pernambuco

DOI:

https://doi.org/10.7784/rbtur.v6i1.459

Keywords:

Tourism, Higher education, Teaching cases, Teaching-learning, Porto de Galinhas (PE, Brazil).

Abstract

Exploratory study about the applicability of cases for teaching in higher education as a teaching-learning strategy, with the aim of stimulating tourism lecturers and researchers to elaborate cases about tourism in Brazil. In the first part, the text is based on the Business Administration literature, describing the case study method and the use of teaching case studies regarding conceptual aspects, tradition of application, as well as layout and viability. In the second part, it presents a case of Brazilian tourism with emphasis on Porto de Galinhas (PE), commenting on the evolution of this destination from the 1980s, the crisis faced with the cholera outbreak in the state of Pernambuco in the following decade, and the dilemma of the owner of a small lodging property while facing this crisis. In the end, it highlights the urgency for the elaboration of teaching cases about Brazilian tourism for the application in higher education programs along with scientific associations and journals in disseminating them amongst lecturers and researchers.

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Author Biographies

Mirian Rejowski, Universidade Anhembi Morumbi

Livre docente em Teoria do Turismo e do Lazer pela Universidade de São Paulo – USP. Doutora e Mestre em Ciências da Comunicação, e Bacharel em Turismo pela USP. Professor associado (aposentado) da USP e professor titular da Universidade Anhembi Morumbi. Pesquisador PQ do Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq).

Sérgio Rodrigues Leal, Universidade Federal de Pernambuco

Professor Adjunto do Departamento de Hotelaria e Turismo da Universidade Federal de Pernambuco - UFPE. Doutor em Turismo pela Universidade de Surrey (Reino Unido), Mestre em Turismo pela Universidade James Cook (Austrália) e Bacharel em Turismo com MBA em Administração em Marketing de Serviços pela UFPE.

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Published

2012-04-21

How to Cite

Rejowski, M., & Leal, S. R. (2012). The use of cases for teaching tourism: Teaching-learning strategy for higher education in Brazil. Revista Brasileira De Pesquisa Em Turismo, 6(1), 109–126. https://doi.org/10.7784/rbtur.v6i1.459

Issue

Vol. 6 No. 1 (2012): January/April

Section

Teaching cases

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