Evaluation of Wine Tourism Regions’ Websites

Brazilian and international cases

Authors

  • Hernanda Tonini Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS), Porto Alegre, RS, Brasil. https://orcid.org/0000-0002-2525-3325
  • Joice Lavandoski Universidade Federal do Estado do Rio de Janeiro (UNIRIO), Rio de Janeiro, RJ, Brasil. https://orcid.org/0000-0002-7324-1134
  • Giselly Oliveira Pereira Universidade Federal do Estado do Rio de Janeiro (UNIRIO), Rio de Janeiro, RJ, Brasil. https://orcid.org/0000-0001-8064-4540
  • Ana Luiza Royer Annoni Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS), Porto Alegre, RS, Brasil.

DOI:

https://doi.org/10.7784/rbtur.v16.2684

Keywords:

Wine tourism, Digital marketing, Wine tourism regions, Evaluation matrix, Websites

Abstract

communication strategies used by companies and wine tourism destinations. Aspects such as the content, design and accessibility of a website can contribute to the decision-making process of the visitor to choose a destination. In this sense, the general objective of the research is to evaluate the quality of websites in wine tourism regions through Brazilian and international cases. The research is applied, exploratory and descriptive, of a mixed nature, involving three phases: bibliographic research; elaboration and validation of the AWE-D Matrix: Website Analysis of Wine Tourism Destinations; application and analysis of results. Design, findability, and usability categories had the best scores in the matrix. Elements that allow greater user engagement and brand strengthening present in categories such as interactivity, marketing and security need more attention from website developers. Indicators that represent services and accessibility showed low scores, demonstrating limitations of websites in exploring online sales opportunities or meeting the assumptions of universal design. The study provides data that can contribute to the improvement of websites, which can impact the visibility and promotion of regions in digital media.

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Author Biographies

Hernanda Tonini, Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS), Porto Alegre, RS, Brasil.

Graduada em Turismo - Gestão Hoteleira, especialista em Gestão Empresarial pela Fundação Getúlio Vargas (FGV), mestre em Turismo pela Universidade de Caxias do Sul (UCS) e doutora em Desenvolvimento Rural pela Universidade Federal do Rio Grande do Sul (UFRGS). Docente do eixo Turismo e Hospitalidade do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS - Campus Bento Gonçalves). Contrbiuições: concepção da pesquisa, revisão da literatura, coleta de dados, análise de dados e discussão.

Joice Lavandoski, Universidade Federal do Estado do Rio de Janeiro (UNIRIO), Rio de Janeiro, RJ, Brasil.

Bacharel e Mestre em Turismo pela Universidade de Caxias do Sul (UCS). Doutora em Turismo pela Universidade do Algarve (UALG). Professora Adjunta no Departamento de Turismo e Patrimônio da Universidade Federal do Estado do Rio de Janeiro (UNIRIO). Professora colaboradora no Programa de Pós-Graduação em Turismo da Universidade Federal Fluminense (UFF). Coordenadora do Laboratório de Eventos em Turismo (LABETUR) da UNIRIO. Contribuições: concepção da pesquisa, revisão da literatura, coleta de dados, análise de dados e Discussão.

Giselly Oliveira Pereira, Universidade Federal do Estado do Rio de Janeiro (UNIRIO), Rio de Janeiro, RJ, Brasil.

Graduanda no Curso de Bacharelado em Turismo pela Universidade Federal do Estado do Rio de Janeiro (UNIRIO). Em 2016 foi voluntária na área de Relações Internacionais e Operações de Protocolo nos Jogos Olímpicos e Paralímpicos da Rio 2016. Bolsista do projeto de pesquisa “Estudos sobre a Gastronomia como Bem Cultural para o Turismo (Gastrocultur)”/UNIRIO entre 2021 e 2022. Contribuições: revisão da literatura, coleta de dados, análise de dados e discussão..

Ana Luiza Royer Annoni, Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS), Porto Alegre, RS, Brasil.

Estudante do curso Técnico Integrado em Viticultura e Enologia do IFRS Campus Bento Gonçalves. Bolsista do projeto de pesquisa "QUALIDADE DOS WEBSITES DE VINÍCOLAS DOS ROTEIROS TURÍSTICOS DE BENTO GONÇALVES” (IFRS) em 2022. Contribuições: revisão da literatura, coleta de dados e discussão.

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Published

2022-11-18

How to Cite

Tonini, H., Lavandoski, J. ., Pereira, G. O., & Annoni, A. L. R. (2022). Evaluation of Wine Tourism Regions’ Websites: Brazilian and international cases. Revista Brasileira De Pesquisa Em Turismo, 16, 2684 . https://doi.org/10.7784/rbtur.v16.2684

Issue

Vol. 16 (2022)

Section

Articles - Tourism Management

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Copyright (c) 2022 Hernanda Tonini, Joice Lavandoski, Giselly Oliveira Pereira, Ana Luiza Royer Annoni

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