Attributes, scoring and hedonic prices in the Province of Buenos Aires and CABA

an analysis based on Booking and Airbnb

Authors

DOI:

https://doi.org/10.7784/rbtur.v16.2587

Keywords:

Tourism, Airbnb, Sharing economy, Hedonic prices

Abstract

It is a well-known fact that the price per night that people must pay for accommodation varies greatly from one another. Several attributes determine the room rates that accommodations charge. These attributes include not only room quality but also access to various shared facilities, service quality, and the evaluation that consumers do regarding their stay. In this sense, the hedonic price technique has been used to estimate willingness to pay for product characteristics. This approach states that the price of a product can be considered as an additive function of the various attributes that have an implicit utility and price and can be determined separately. Considering this methodology and using data from two tourist websites, Booking and Airbnb, the aim of this paper is to study the influence of a variety of attributes on the room rates charged for accommodations in Buenos Aires Province (PBA) and the City of Buenos Aires (CABA). The results suggest a change in the willingness to pay in PBA from more traditional attributes (heating, air conditioning, etc.) to more specific ones (sports, spa, etc.). In CABA and PBA, attention should be paid to subjective attributes since they also have a significant impact on the price.

Downloads

Download data is not yet available.

Author Biographies

Manuela Cerimelo, Universidad Nacional de La Plata (UNLP), La Plata, Buenos Aires, Argentina.

Es Licenciada en Economía de la Universidad Nacional de La Plata (UNLP). Es investigadora junior del Instituto de Investigaciones Económicas de la Facultad de Ciencias Económicas de la UNLP. Ha participado en proyectos de investigación relacionados con las áreas de turismo y economía laboral.
Contribuiciones: diseño de la investigación, la revisión de la literatura, la recopilación de datos, el análisis de los datos y la discusión del trabajo.

Natalia Porto, Universidad Nacional de La Plata (UNLP), La Plata, Buenos Aires, Argentina.

Es Doctora en Economía de la Universidad Nacional de La Plata (UNLP). Es directora del Instituto de Investigaciones Económicas de la Facultad de Ciencias Económicas de la UNLP. Es Profesora Titular de Economía Internacional y Crecimiento Económico, Turismo y Medio Ambiente en la misma universidad. Es investigadora de tiempo completo, ha publicado varios artículos en revistas nacionales e internacionales y ha trabajado en muchos proyectos de investigación relacionados con el turismo. También es miembro de la Red Iberoamericana de Economía y Gestión del Turismo, de la Asociación Argentina de Economía Política y del Consejo Ejecutivo de la Asociación Internacional de Economía del Turismo. Contribuiciones: diseño de la investigación, la revisión de la literatura, el análisis de los datos y la discusión del trabajo.

References

Aguiló, E., Alegre, J., & Sard, M. (2003). Examining the market structure of the German and UK tour operating indus-tries through an analysis of package holiday prices. Tourism Economics, 9(3), 255-278. https://doi.org/10.1177/135481660300900302

Andersson, D. E. (2010). Hotel attributes and hedonic prices: an analysis of internet-based transactions in Singa-pore’s market for hotel rooms. The Annals of Regional Science, 44(2), 229-240. https://doi.org/10.1007/s00168-008-0265-4

Andersson, D. E., Shyr, O. F., & Fu, J. (2010). Does high-speed rail accessibility influence residential property prices? Hedonic estimates from southern Taiwan. Journal of Transport Geography, 18(1), 166-174. https://doi.org/10.1016/j.jtrangeo.2008.10.012

Armas, R. D., Taño, D. G., & Rodríguez, F. G. (2014). Airbnb como nuevo modelo de negocio disruptivo en la empresa turística: Un análisis de su potencial competitivo a partir de las opiniones de los usuarios. Análisis Turístico, 12.

Chau, K. W., & Chin, T. L. (2003). A critical review of literature on the hedonic price model. International Journal for Housing Science and Its Applications, 27(2), 145-165. Available at SSRN: https://ssrn.com/abstract=2073594

Chen, C. F., & Rothschild, R. (2010). An application of hedonic pricing analysis to the case of hotel rooms in Tai-pei. Tourism Economics, 16(3), 685-694. https://doi.org/10.5367/000000010792278310

Cohen, E. (2012). Globalization, global crises and tourism. Tourism recreation research, 37(2), 103-111. https://doi.org/10.1080/02508281.2012.11081695

Cox, L. J., & Vieth, G. R. (2003). Hotel investment in open area. Annals of tourism research, 30(2), 342-352. https://doi.org/10.1016/S0160-7383(02)00059-2

Dip, J., Simes, H., y Benitez, J. (2019). The Airbnb phenomenon in the tourist Province of Misiones. Analysis of a growing sharing economy. Book of Abstracts 7th Conference of the International Association for Tourism Econom-ics-IATE.

Dredge, D., & Gyimóthy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices. Tourism recreation research, 40(3), 286-302. https://doi.org/10.1080/02508281.2015.1086076

Espinet, J. M., Saez, M., Coenders, G., & Fluvià, M. (2003). Effect on prices of the attributes of holiday hotels: a hedonic prices approach. Tourism Economics, 9(2), 165-177. https://doi.org/10.5367%2F000000003101298330

Espinet-Rius, J. M., Fluvià-Font, M., Rigall-Torrent, R., & Oliveras-Corominas, A. (2018). Cruise tourism: A hedonic pricing approach. European Journal of Management and Business Economics, 27(1), pp. 101-122. https://doi.org/10.1108/EJMBE-11-2017-0053

Falk, M. (2008). A hedonic price model for ski lift tickets. Tourism Management, 29(6), 1172-1184. https://doi.org/10.1016/j.tourman.2008.02.021

Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., & Goodwill, A. (2018). Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing, 35(1), 46-56. https://doi.org/10.1080/10548408.2017.1308292

Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Cur-rent issues in Tourism, 18(12), 1192-1217. https://doi.org/10.1080/13683500.2013.827159

Hartman, R. S. (1989). Hedonic methods for evaluating product design and pricing strategies. Journal of Economics and Business, 41(3), 197-212. https://doi.org/10.1016/0148-6195(89)90018-0

Lancaster, K. J. (1966). A new approach to consumer theory. Journal of political economy, 74(2), 132-157. https://doi.org/10.1086/259131

Lorde, T., Jacob, J., & Weekes, Q. (2019). Price-setting behavior in a tourism sharing economy accommodation mar-ket: A hedonic price analysis of AirBnB hosts in the caribbean. Tourism Management Perspectives, 30, pp. 251-261. https://doi.org/10.1016/j.tmp.2019.03.006

Monty, B., & Skidmore, M. (2003). Hedonic pricing and willingness to pay for bed and breakfast amenities in South-east Wisconsin. Journal of Travel Research, 42(2), 195-199. https://doi.org/10.1177/0047287503257500

Moreno-Izquierdo, L., Ramón-Rodríguez, A. B., & Such Devesa, M. J. (2016). Turismo colaborativo: ¿Está AirBnB transformando el sector del alojamiento?

Palud, M. C. (2014). Investigación: Valoración de atributos de los paquetes turísticos nacionales. Ciencias Económicas, 11(2), 25-42. https://doi.org/10.14409/ce.v2i0.4659

Papatheodorou, A., Lei, Z., & Apostolakis, A. (2012). Hedonic price analysis. In Handbook of Research Methods in Tourism. Edward Elgar Publishing. https://doi.org/10.4337/9781781001295

Pasquet, F. (2018). La economía colaborativa en turismo: un análisis de Airbnb en la Ciudad de Buenos Aires. Tesis de grado, FCE-UNLP. Pastor, V. J. (1999). Un análisis de los precios hoteleros empleando funciones hedónicas. Estudios turísticos, 139, 65-87.

Pearson, L. J., Tisdell, C. & Lisle, A. T. (2002). The impact of Noosa National Park on surrounding property values: An application of the hedonic price method. Economic Analysis and Policy, 32(2), 155-171. https://doi.org/10.1016/S0313-5926(02)50023-0

Perez-Sanchez, V. R., Serrano-Estrada, L., Marti, P., & Mora-Garcia, R. T. (2018). The what, where, and why of Airbnb price determinants. Sustainability, 10(12), 4596. https://doi.org/10.3390/su10124596

Rosen, S. (1974). Hedonic prices and implicit markets: product differentiation in pure competition. Journal of polit-ical economy, 82(1), 34-55. https://doi.org/10.1086/260169

Santos, G. E. de O. & Nogueira, F. L. (2015). Precificação de características subjetivas de hostels no Brasil. Revista Hospitalidade. São Paulo, XII(2), 567 - 585.

Silva, E. M., Freitas, G. A. D. & Rebouças, S. M. D. P. (2021). Qualidade dos meios de hospedagem cearenses: Um estudo baseado nas avaliações do consumidor evidenciadas no site TripAdvisor. Revista Brasileira de Pesquisa em Turismo, 15. https://doi.org/10.7784/rbtur.v15i3.2011

Slee, T. (2017). Airbnb downloadable data sets. Recuperado el 10 de octubre de 2020 de http://toms-lee.net/2017/01/airbnb-downloadable-data-sets.html

Soler, I. P., Gemar, G., Correia, M. B., & Serra, F. (2019). Algarve hotel price determinants: A hedonic pricing model. Tourism Management, 70, 311-321. https://doi.org/10.1016/j.tourman.2018.08.028

Song, H., Li, G. & Cao, Z. (2018). Tourism and Economic Globalization: an emerging research agenda. Journal of Travel Research, 57(8), 999-1011. https://doi.org/10.1177/0047287517734943

Sugiyarto, G., Blake, A., & Sinclair, M. T. (2003). Tourism and globalization: Economic impact in Indonesia. Annals of Tourism Research, 30(3), 683-701. https://doi.org/10.1016/S0160-7383(03)00048-3

Thrane, C. (2007). Examining the determinants of room rates for hotels in capital cities: The Oslo experience. Journal of revenue and Pricing Management, 5(4), 315-323. https://doi.org/10.1057/palgrave.rpm.5160055

Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54(5), 687-705. https://doi.org/10.1509/jmr.15.0204.

Published

2022-06-03

How to Cite

Cerimelo, M., & Porto, N. . (2022). Attributes, scoring and hedonic prices in the Province of Buenos Aires and CABA: an analysis based on Booking and Airbnb. Revista Brasileira De Pesquisa Em Turismo, 16, 2587. https://doi.org/10.7784/rbtur.v16.2587

Issue

Section

Articles - Tourism Management