Night of terror in the city of light: the terrorist acts in Paris and the evaluation of the destination image by Brazilian tourists

Authors

  • Marcela Lidianny do Amaral Ferreira Universidade Federal de Pernambuco - UFPE, Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.
  • Pollyanna Fraga Graciano Universidade Federal de Pernambuco - UFPE. Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.
  • Sergio Rodrigues Leal Universidade Federal de Pernambuco - UFPE. Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.
  • Marconi Freitas da Costa Universidade Federal de Pernambuco - UFPE. Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.

DOI:

https://doi.org/10.7784/rbtur.v13i1.1445

Keywords:

Terrorism, Image of Destiny, Paris, Brazilian Tourists

Abstract

Contemporary terrorism may be considered one of the ills of the 21st century and its actions have reached an increasing number of non-combatant targets. The extremist groups are looking for places with large circulation of people as sights to carry out their attacks. The attacks aim to reach a greater number of kafirs, term to define the unbelievers or infidels of the Islamic doctrine, or to obtain a greater attention of the media. Thus, the present study aimed to understand how Brazilian tourists, who were in Paris, perceive the interference of the night of the attacks in November 2015 in the tourist image of the city. The research was qualitative with the triangulation of data: documentary research, open questionnaires and testimonials in videos, with the use of content analysis. The results show a medium impact on tourism activity, but little importance in the image of the city of Paris in the months following the attacks, with the flow of visitors reestablished in the short term. The primary relevance of this article was to understand the impact on tourist demand after terrorist attacks from the perception of tourists under the image of the destination.

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Author Biographies

Marcela Lidianny do Amaral Ferreira, Universidade Federal de Pernambuco - UFPE, Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.

Mestranda Programa de Pós Graduação em Hotelaria e Turismo - UFPE. Graduada em Turismo pela UFPE.

Pollyanna Fraga Graciano, Universidade Federal de Pernambuco - UFPE. Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.

Mestrado em Andamento em Hotelaria e Turismo pela Universidade Federal de Pernambuco, com ênfase em Turismo, Cultura e Sociedade. Graduada em Turismo pela UFPE.

Sergio Rodrigues Leal, Universidade Federal de Pernambuco - UFPE. Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.

Professor Adjunto do Departamento de Hotelaria e Turismo e Vice-Coordenador do Progranma de Pós-Graduação em Hotelaria e Turismo da Universidade Federal de Pernambuco (UFPE). É Bacharel em Turismo (1999) com MBA em Administração de Marketing de Serviços (2004) pela UFPE, Mestre em Turismo (2001) pela Universidade James Cook - Austrália, Doutor em Turismo (2009) pela Universidade de Surrey - Inglaterra, e realizou pesquisa pós-doutoral (2013-4) na NHTV-Breda University of Applied Sciences - Holanda. Foi secretário da Association For Tourism In Higher Education (Associação Britânica para a Educação Superior em Turismo), Diretor de Turismo de Ipojuca/Porto de Galinhas, Professor Adjunto da UFRN e professor de diversas instituições particulares de ensino superior em Pernambuco.

Marconi Freitas da Costa, Universidade Federal de Pernambuco - UFPE. Programa de Pós-Graduação em Hotelaria e Turismo - PPHTUR.

Professor Adjunto da Universidade Federal de Pernambuco - UFPE. Doutor em Administração pela FEA/USP. Doutor em Administração pelo PROPAD/UFPE. Professor Permanente do Programa de Pós-Graduação em Hotelaria e Turismo - PPHTur/UFPE. Foi bolsista Fulbright para o estágio doutoral nos EUA (Julho-2014/Maio-2015), durante esse período foi Visiting Scholar na Questrom School of Business, Boston University e Audit Student na Sloan School of Management, Massachusetts Institute of Technology - MIT. Líder do Grupo de Pesquisa do Comportamento do Consumidor cadastrado no Diretório do CNPq. É Editor da CBR - Consumer Behavior Review. Áreas de interesse: comportamento do consumidor, estratégias de marketing, atmosfera de varejo, consumo sustentável, pesquisa transformativa do consumidor, consumidor e destinação turística, designs experimentais e análise multivariada de dados. 

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Published

2019-02-19

How to Cite

Ferreira, M. L. do A., Graciano, P. F., Leal, S. R., & Costa, M. F. da. (2019). Night of terror in the city of light: the terrorist acts in Paris and the evaluation of the destination image by Brazilian tourists. Revista Brasileira De Pesquisa Em Turismo, 13(1), 19–39. https://doi.org/10.7784/rbtur.v13i1.1445