¿Cómo influye la operación de alojamientos locales de corta duración en el bienestar de las ciudades turísticas? El caso de Braga, Portugal
DOI:
https://doi.org/10.7784/rbtur.v19.3269Palabras clave:
Turismo, Alojamientos turísticos locales de corta duración, Airbnb, Bienestar comunitario, Lógica Dominante del ServicioResumen
Las investigaciones relacionadas con el bienestar de las comunidades turísticas han ganado cada vez más visibilidad, aunque los estudios en profundidad que abordan los sentimientos de los residentes sobre la operación de alojamientos turísticos locales de corta duración aún requieren una exploración más amplia. Desde la perspectiva de la Lógica Dominante del Servicio (S-D Logic), este artículo se centra en explorar la influencia de este modelo de negocio en el bienestar de la comunidad de Braga, una ciudad turística del norte de Portugal, a partir de la comprensión de los sentimientos de 27 residentes entrevistados en profundidad, en relación con los factores percibidos de cocreación y codestrucción de valor. Los resultados indican una mejora en el bienestar comunitario cuando el negocio genera, sobre todo, una mayor dinamización económica en la ciudad. Sin embargo, los impactos negativos identificados encienden una señal de alerta sobre el futuro del modelo en Braga, ya que efectos similares se han observado en ciudades que han impuesto fuertes restricciones a este tipo de operación. Investigaciones futuras pueden profundizar en comunidades con niveles de desarrollo turístico similares o distintos, con el fin de apoyar a los actores locales en la preservación o recuperación del bienestar de sus comunidades.
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