Imagen del destino y su efecto en las intenciones de comportamiento del turista
una revisión sistemática
DOI:
https://doi.org/10.7784/rbtur.v20.3259Palabras clave:
Imagen del destino, Imagen cognitiva, Imagen afectiva, Imagen global, Intenciones de comportamientoResumen
La imagen del destino constituye un predictor fundamental del comportamiento turístico. El presente estudio tiene como objetivo analizar el efecto de la imagen del destino en las intenciones de comportamiento de los turistas a través de una revisión sistemática que explora los elementos que conforman esta relación en las tres etapas del viaje. A partir del análisis de 78 estudios publicados entre 2010 y 2024 en revistas académicas de alto impacto, este artículo ofrece una visión holística de cómo las dimensiones cognitiva, afectiva y conativa de la imagen del destino moldean las decisiones y comportamientos de los turistas antes, durante y después del viaje. Los resultados muestran que la imagen del destino es clave para conformar la intención de visita en la etapa previa al viaje, el apego al lugar durante la estancia y la satisfacción y lealtad posteriores a la visita. Además, se identificaron brechas de investigación, como la necesidad de explorar el impacto de las nuevas tecnologías en la imagen del destino. Las implicaciones prácticas sugieren que una gestión efectiva de la imagen del destino puede mejorar la satisfacción y fidelización de los turistas.
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