Un festival para llamar de mi
análisis de los impactos del Festival Internacional de Música SESC, y su relación con el orgullo de la comunidad y la calidad de vida de los residentes
DOI:
https://doi.org/10.7784/rbtur.v15i3.2036Palabras clave:
Festivales, Eventos, Orgullo comunitário, Calidad de vida, Residentes.Resumen
Los festivales ofrecen oportunidades de intercambio social, ocio y recreación, y así crean un sentido de comunidad y dan sentido a la vida de las personas. Este estudio profundiza en el conocimiento de los festivales y su influencia en la calidad de vida, y el papel mediador del orgullo comunitario en la imbricación conceptual de esas importantes construcciones. Los datos primarios se recogieron mediante encuestas en línea, con cuestionarios autoadministrados, disponibles para el público durante tres semanas después del evento - el 10º Festival Internacional de Música de SESC - celebrado en Pelotas, RS, Brasil, en febrero de 2020. La muestra, con 331 respuestas válidas, fue elegida por su accesibilidad, y se fomentó la adhesión a la encuesta a través de las redes sociales. El modelo de medición se basó en la teoría revisada y mejorada a través del Análisis Factorial Exploratorio/Confirmatorio, y las relaciones entre los constructos se probaron a través del Modelado de Ecuaciones Estructurales. El resultado confirmó la existencia de seis factores (beneficios económicos, beneficios sociales, costos sociales y ambientales, restricciones a la movilidad, orgullo de la comunidad y calidad de vida percibida) y atestiguó la existencia de influencias significativas de los impactos positivos del evento en la formación del orgullo de la comunidad y en la calidad de vida percibida por los residentes.
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