Un estudio comparativo entre Brasil y Portugal sobre la historia del consumo de CouchSurfing
DOI:
https://doi.org/10.7784/rbtur.v15i2.1923Palabras clave:
Economía compartida, Motivaciones del consumo, CouchSurfing, Portugal.Resumen
El turismo es una de las áreas más afectadas por la economía compartida a través de organizaciones como CouchSurfing, AirBnb y BeLocal Exchange. El objetivo de este artículo era proponer un modelo teórico para identificar el historial de consumo de CouchSurfing desde la perspectiva de los consumidores invitados. Para ello, se realizó un estudio con enfoque cuantitativo, comparando la realidad de este tipo de alojamiento en Brasil y Portugal. Se realizó una encuesta con 421 personas de Brasil y 408 de Portugal que ya han utilizado CouchSurfing como invitados. Como método de análisis de datos, se utilizaron estadísticas descriptivas básicas, análisis factorial exploratorio y análisis de modelos de ecuaciones estructurales. Los resultados de los análisis multigrupo del estudio indicaron similitudes y diferencias entre las muestras de Brasil y Portugal. Las similitudes fueron que, en ambos casos, se respaldaron las hipótesis de que la Expectativa de rendimiento, la Percepción de la co-creación, la Perspectiva anti-industria y el Riesgo percibido están relacionadas con la Intención de uso.
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