Brazilian Resorts: an overall performance evaluation

Abstract

This scientific article is about resort’s operations in Brazil. The main goal was to identify the financial key performance indicators, so that it could contribute to a better comprehension about how the resorts area acts in Brazil. To achieve this goal, this study took researches which generated numbers and indicators that could establish a comparison between 2013 and 2014. The main sources were token from all resorts from the Associação Brasileira de Resorts - Resorts Brasil, as well as an interview with a renowned area professional. Other sources were token by the most important resorts books. There are actually 49 resorts which are part of the Brazilian Resorts Association-ABR/Resorts Brasil. This institution allowed the access to all its database, in which the associated resorts give numerical informations about its own performance. The resorts studied in this article were divided and studied in four big groups. The results showed that the national resorts market keeps increasing its statistics and improving its internal management processes and sales distribution. Revenues increased 6.34% in the main analysed indicator during the years of 2013 and 2014. It was also observed that beach and all inclusive resorts tend to have better results.