Study of ethical perception of undergraduate students on dilemmas concerning tourism

Abstract

This study aimed to analyze the ethical perception of students on ethical dilemmas of social, economic and environmental common tourist activity. The practice of tourism constantly presents ethical dilemmas in their social actors need to make decisions. Depending on how decisions are taken the effects of such actions, can generate benefits or harms to society due to the constant changes that occur between these social agents when there is the purchase of services and tourism products. It is due to such aspects that makes prominent analyze the ethical perception of the students, since they will be future decision makers and tourism service providers. In this way, we interviewed 103 undergraduate students of tourism course at a public university in northeastern Brazil considering a non-probability sampling for accessibility and convenience. For this analysis was developed with a range of social, economic and environmental nature scenarios. The items were based on six moral issues pertaining to the integrative model Jones (1991) which together form the moral intensity: the magnitude of the impact, social consensus effect of probability, time immediacy, concentration and proximity effect. Among the results is greater ethical awareness for environment-related dilemma and an unethical action tendency for economic die dilemma.