Motivations, image dimensions and affective qualities of places: the choice of place and photos in tourism and leisure travels

Authors

  • Flavia Luciane Scherer Universidade Federal de Santa Maria
  • Ivanete Schneider Hahn Universidade Federal de Santa Maria
  • Liliam Cristine Stein Faculdade de Itapiranga (FAI)
  • Denise Bolzan Barpp Universidade Alto Vale do Rio do Peixe (UNIARP)

DOI:

https://doi.org/10.7784/rbtur.v9i3.865

Keywords:

Photo-elicitation. Marketing. Tourism.

Abstract

Tourism is dependent on aspects that motivate people to travel and what they expect to receive. This study aimed to explore the dimensions of the images and affective qualities of places in tourism and leisure travel photos. Aimed also to identify the motivations that influence the choice of tourist destination. We conducted two studies. The first was a survey wtih 232 people who made tourism or leisure travel in the last three years. The second stage of the research, was performed by application of 12 interviews with leisure or tourism travel consumers. The results show that the affective image, the atmosphere and leisure are the most determinant dimensions in the choice of destination. It was also found that feelings of respondents in relation to your photo turn to the affective and emotional field.

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Author Biographies

Flavia Luciane Scherer, Universidade Federal de Santa Maria

Doutora em Administração pela Universidade Federal de Minas Gerais. Professora Adjunta do Departamento de Administração e coordenadora do Curso de Mestrado Profissional em Gestão de Organizações Públicas da Universidade Federal de Santa Maria (UFSM). flaviascherer@globo.com

Ivanete Schneider Hahn, Universidade Federal de Santa Maria

Mestre e Doutoranda em Administração pela Universidade Federal de Santa Maria (UFSM). Professora do Curso de Administração da Universidade Alto Vale do Rio do Peixe (UNIARP).

Liliam Cristine Stein, Faculdade de Itapiranga (FAI)

Graduada em Administração pela Faculdade de Itapiranga (FAI)

Denise Bolzan Barpp, Universidade Alto Vale do Rio do Peixe (UNIARP)

Graduada em Publicidade pela Universidade do Oeste de Santa Catarina (UNOESC). Publicitária na Agência de Comunicação e Marketing da Universidade Alto Vale do Rio do Peixe (UNIARP)

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Published

2015-12-08

How to Cite

Scherer, F. L., Hahn, I. S., Stein, L. C., & Barpp, D. B. (2015). Motivations, image dimensions and affective qualities of places: the choice of place and photos in tourism and leisure travels. Revista Brasileira De Pesquisa Em Turismo, 9(3), 442–458. https://doi.org/10.7784/rbtur.v9i3.865

Issue

Vol. 9 No. 3 (2015): September/December

Section

Articles

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