Social Network: an online newspaper as a source of specialized information on tourism

Authors

  • Antônio Claret Guerra
  • Marlusa Gosling Universidade Federal de Minas Gerais
  • Mariana de Freitas Coelho Universidade Federal de Minas Gerais

DOI:

https://doi.org/10.7784/rbtur.v8i3.800

Keywords:

Social Networks, Tourism, Internet Journalism.

Abstract

This paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulation Verification Institute (IVC), interviews with journalists and an expert in digital media, and enquiries at “O Tempo” website . The chosen method was qualitative and exploratory, using a case study approach. The data collection comprehended documentary research and targeted interviews. Among the results, in the researched company it was identified the use of social networks by esteemed public of 8.8 million to 10.7 million people in the year of 2011. Also, the study recognized the exponential expansion of possibilities for direct contact with diverse audiences in the social networks environments, inducing the approximation and loyalty of the reader and the journalist. Also, social networks facilitate access to information, which enables the development of specific communication vehicles to these new media.

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Author Biographies

Antônio Claret Guerra

Jornalista e Mestre em Administração, com ênfase em mídias sociais e turismo Diretor-Geral do JORNAL MG TURISMO e Diretor Nacional da Abrajet.

Marlusa Gosling, Universidade Federal de Minas Gerais

Doutora em Administração. Professora Associada da Universidade Federal de Minas Gerais (UFMG).

Mariana de Freitas Coelho, Universidade Federal de Minas Gerais

Doutoranda em Administração pelo Cepead/ UFMG Mestre em Administração - UFMG Bacharel em Turismo - UFMG

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Published

2014-11-22

How to Cite

Guerra, A. C., Gosling, M., & Coelho, M. de F. (2014). Social Network: an online newspaper as a source of specialized information on tourism. Revista Brasileira De Pesquisa Em Turismo, 8(3), 403–418. https://doi.org/10.7784/rbtur.v8i3.800

Issue

Vol. 8 No. 3 (2014): September/December

Section

Articles

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