Analysis of image formation process of sun and sea tourism destinations: a study of Canoa Quebrada/CE

Authors

  • Márcio Marreiro das Chagas Universidade Federal do Rio Grande do Norte (UFRN).
  • Sérgio Marques Júnior Universidade Federal do Rio Grande do Norte (UFRN).
  • Andressa Cristine Ferreira Duarte Universidade Federal do Rio Grande do Norte (UFRN).

DOI:

https://doi.org/10.7784/rbtur.v7i3.650

Keywords:

Destination Image Formation, Motivations, Cognitive and Affective Evaluations.

Abstract

This study analysis destination image formation in the context of sun and sea tourism segment. For this, relationship between Social-Psychological Factors, Cognitive and Affective Evaluations and Information Sources were examined. Therefore, it was conducted an exploratory and descriptive research with quantitative analytical approach, a Survey research. Data collection was performed by a questionnaire addressed to Brazilian tourist at the most important tourist attractions of Canoa Quebrada/CE tourism destination. The composition was simple random sampling by reaching the final number of 208 tourists interviewed. From results, the conclusion was that destination image formation process occurs under the direct influence of Social-Psychological Factors and Cognitive and Affective Evaluations, excluding Information Sources from direct relationship.

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Author Biographies

Márcio Marreiro das Chagas, Universidade Federal do Rio Grande do Norte (UFRN).

Professor (Temporário) do Departamento de Turismo da Universidade Federal do Rio Grande do Norte (DETUR-UFRN), Natal/RN, Brasil. Professor vinculado ao Serviço Nacional de Aprendizagem Comercial do RN (SENAC/RN), Natal/RN. Doutorando em Administração pelo Programa de Pós-Graduação em Administração da UFRN (PPGA-UFRN), Natal/RN, Brasil. Mestre em Turismo pelo Programa de Pós-Graduação em Turismo da UFRN (PPGTUR-UFRN), Natal/RN, Brasil. Bacharel em Turismo pela UFRN. Pesquisador Associado ao Grupo de Estudos em Gestão de Projetos e Membro da base de pesquisa em Tecnologia da Informação do PPGA-UFRN.

Sérgio Marques Júnior, Universidade Federal do Rio Grande do Norte (UFRN).

Professor Adjunto do Programa de Pós-Graduação em Turismo da Universidade Federal do Rio Grande do Norte (PPGTUR-UFRN). Doutor em Agronomia (Irrigação e Drenagem) pela Universidade Estadual Paulista Júlio de Mesquita Filho. Mestre em em Agronomia pela Universidade de São Paulo. Graduado em Engenharia Agronômica pela Universidade de São Paulo (USP). Coordenador do Grupo de Estudos em Gestão de Projetos.

Andressa Cristine Ferreira Duarte, Universidade Federal do Rio Grande do Norte (UFRN).

Graduada em Turismo pela Universidade Federal do Rio Grande do Norte (UFRN). Coordenadora de eventos na iniciativa privada.

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Published

2013-12-12

How to Cite

Chagas, M. M. das, Marques Júnior, S., & Duarte, A. C. F. (2013). Analysis of image formation process of sun and sea tourism destinations: a study of Canoa Quebrada/CE. Revista Brasileira De Pesquisa Em Turismo, 7(3), 456–475. https://doi.org/10.7784/rbtur.v7i3.650

Issue

Vol. 7 No. 3 (2013): September/December

Section

Articles

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