Competitiveness in tourism: A comparison between Brazil and Switzerland

Authors

  • Maria Gabriela Montanari Universidade de São Paulo
  • Janaina de Moura Engracia Giraldi Universidade de São Paulo

DOI:

https://doi.org/10.7784/rbtur.v7i1.564

Keywords:

Tourism, Competitiveness, Brazil, Switzerland.

Abstract

Despite the unstable global situation and the crisis in the euro area, world tourism has remained strong and with a positive growth in the last years. Besides, this activity has a great economic and social importance which is reflected in its ability to generate jobs and income. Thus, this article aims to analyze the competitiveness of the tourism sector in Brazil and Switzerland, comparing the two countries through competitive factors identified by the World Competitiveness Index in Tourism (Travel & Tourism Competitiveness Index - TTCI). Making this comparison, it was revealed that Switzerland is much more developed than Brazil in this sector and therefore has many more sources of competitive advantages, from which are highlighted sustainability, transportation infrastructure and human and cultural resources. On the other hand, Brazil has a great strength with its natural resources, which is not enough to guarantee a developed tourism sector. Thus, information was obtained that can collaborate with the tourism industry and the governments of both countries to develop strategic actions and for theoretical research in the area.

Downloads

Download data is not yet available.

Author Biographies

Maria Gabriela Montanari, Universidade de São Paulo

Bacharel em Matemática Aplicada a Negócios pela Universidade de São Paulo

Janaina de Moura Engracia Giraldi, Universidade de São Paulo

Professora doutora do Dep. de Administração da FEA-RP/USP

Downloads

Published

2013-04-13

How to Cite

Montanari, M. G., & Giraldi, J. de M. E. (2013). Competitiveness in tourism: A comparison between Brazil and Switzerland. Revista Brasileira De Pesquisa Em Turismo, 7(1), 92–113. https://doi.org/10.7784/rbtur.v7i1.564

Issue

Vol. 7 No. 1 (2013): January/April

Section

Articles

License

Authors who publish with this journal agree to the following terms:

a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution 4.0 International Public License (CC BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).