Marketing places: multipurpose artificial reefs as tourist attraction proposal

Authors

  • Marco Antonio Moraes Ocke FEA - FACULDADE DE ECONOMIA E ADMINISTRAÇÃO DA USP
  • Ana Akemi Ikeda

DOI:

https://doi.org/10.7784/rbtur.v7i3.519

Keywords:

Marketing Places, Tourism, Attractions, Multipurpose Artificial Reefs.

Abstract

Marketing places focuses on the use of marketing activities as a way to leverage the socioeconomic development of cities, states and countries and in this context, the attractions of a given locality are essential to the growth of tourism in the region. From the literature review of concepts and types of attractions, this paper aims to suggest the convergence of the concepts of natural attraction and artificial attraction applied to artificial multipurpose artificial reefs and describe its hybrid nature to recover degraded areas by coastal erosion, increased marine biodiversity and the ability to improve the quality of waves for surfing, resulting in an increase of tourist flow of the region. Through the observation of cases in countries that have invested in the implementation of multipurpose artificial reefs it has been found positive results regarding tourism development and socioeconomic in these regions and thus, this paper considers the possibility of deployment of multipurpose artificial reefs along the Brazilian coast as a proposal to attract visitors and promote benefits to the receiving place.

Downloads

Download data is not yet available.

Author Biographies

Marco Antonio Moraes Ocke, FEA - FACULDADE DE ECONOMIA E ADMINISTRAÇÃO DA USP

Doutorando em Marketing pela FEA USP. Graduado em Publicidade e Propaganda pela Universidade Mackenzie, Pós-Graduado em Letras e Mestre em Comunicação e Mídia pela Universidade Paulista. Docente da Universidade Bandeirante Brasil desde 2006, lecionando e coordenando disciplinas relacionadas à Comunicação e Marketing nos Cursos Superiores de Turismo e Hotelaria. Experiência na coordenação de cursos empresariais, produção de conteúdo e desenvolvimento de material didático para cursos presenciais e a distância em IES e Universidades Corporativas.

Ana Akemi Ikeda

Professora Titular do Programa de Pós-Graduação em Administração da Faculdade de Economia e Administração da Universidade de São Paulo, FEA-USP.

Downloads

Published

2013-11-28

How to Cite

Ocke, M. A. M., & Ikeda, A. A. (2013). Marketing places: multipurpose artificial reefs as tourist attraction proposal. Revista Brasileira De Pesquisa Em Turismo, 7(3), 496–512. https://doi.org/10.7784/rbtur.v7i3.519

Issue

Vol. 7 No. 3 (2013): September/December

Section

Articles

License

Authors who publish with this journal agree to the following terms:

a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution 4.0 International Public License (CC BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).