POLICIES FOR SUPPORTING INTERNATIONAL EVENTS PROMOTION IN BRAZIL: ICCA RANKING ANALYSIS FROM 2003 TO 2009

Authors

  • Lais Martins Carneiro Unb
  • Helena Araújo Costa Universidade de Brasília

DOI:

https://doi.org/10.7784/rbtur.v5i3.440

Keywords:

Tourism. Public policy. International events. EMBRATUR. Convention Bureaux. Brazil.

Abstract

In this article relation between the amount of international events held in Brazil from 2003 to 2009 according to the International Conference and Convention Association (ICCA) ranking and the recent EMBRATUR federal policy for supporting events organization is analyzed. It is a qualitative research based upon secondary data and field research including interviews with EMBRATUR managers responsible for policies as well as questionnaires applied to heads of Convention Bureaux who benefit from that policy and help implementing it. The outcome is that in the opinions of both sectors supporting policy is one of the factors that helped bring more international events to Brazil.

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Author Biographies

Lais Martins Carneiro, Unb

Bacharel em Turismo. Especialista em Gestão de Negócios e Consultoria em Turismo pela Universidade de Brasília - UnB. Técnica em Congressos, Negócios e Incentivo da EMBRATUR – Instituto Brasileiro de Turismo.

Helena Araújo Costa, Universidade de Brasília

Doutora em Desenvolvimento Sustentável, Mestre em Turismo e Hotelaria, Bacharel em Administração. Professora Adjunta II da Universidade de Brasília.

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Published

2012-03-15

How to Cite

Carneiro, L. M., & Costa, H. A. (2012). POLICIES FOR SUPPORTING INTERNATIONAL EVENTS PROMOTION IN BRAZIL: ICCA RANKING ANALYSIS FROM 2003 TO 2009. Revista Brasileira De Pesquisa Em Turismo, 5(3), 338–355. https://doi.org/10.7784/rbtur.v5i3.440

Issue

Vol. 5 No. 3 (2011): September/December

Section

Articles

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