FEMINITY AT THE BEACH – ISSUES ON FASHION, GENDER AND TOURISM IN ARGENTINA
DOI:
https://doi.org/10.7784/rbtur.v4i3.340Keywords:
Social Studies in Tourism. Leisure and Tourism Activities. Gender. Fashion. Argentina.Abstract
This article analyzes structural changes which took place into industrial society around 1910, which allowed women greater freedom, beginning with sports and following with its incorporation into tourism practices after the First World War. Nevertheless, women’s freedom while traveling was apparent, as the traditional habits remained very rigid, tailored to cultural patterns of subordination according to the dominating paternalism of the time. Towards the end of another great war, and coming in the decade of the ‘50s, women started acquiring their own strength to decide their destiny. This transition is reflected primarily in fashion, which this paper will discuss, focused on tourism, through examining feminine magazines of that time, as well as a collection of photographs of those decades.
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