A GLIMPSE OF ACADEMIC AND MEDIA DISCOURSES OF AGRITOURISM IN SANTA ROSA DE LIMA-SC (STATE OF SANTA CATARINA, BRAZIL)

Authors

  • Yolanda Flores e Silva UNIVALI
  • Felipe Borborema Cunha Lima ONG Araucária
  • Luana de Sousa Oliveira Instituto Federal de Tocantins

DOI:

https://doi.org/10.7784/rbtur.v4i3.329

Keywords:

Tourism. Agritourism. Discourses. Santa Rosa de Lima. Santa Catarina. Brazil.

Abstract

This paper presents a discussion of tourism in rural areas, as an activity that transforms and changes people and environments, as it is primarily a field that permeates the lives and contexts over different dimensions of human living. We analyze this situation from the intersections and differences between the discourses produced in two surveys conducted in the last two years. Each one, from a distinct look (Research 1 - academic discourse / research 2 - media discourses) about the same phenomenon presents different evaluation axes about the perceptions that individuals can build in the same situation. For the preparation of this text we draw the following methodological paths: reading the results of each survey, selection of speeches given the categories of convergent and divergent analysis, and finally the joint analysis of data and discussion of them. At the end we realize the existence in the two speeches, a format or a distorted image tourism phenomenon in question and therefore able to raise expectations or discourage unnecessary and even harmful to the proposed future growth of tourism in the region.

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Author Biographies

Yolanda Flores e Silva, UNIVALI

Mestre em Antropologia Social e Doutora em Filosofia da Saúde pela Universidade Federal de Santa Catarina. Docente e pesquisadora do Mestrado em Turismo e Hotelaria da Universidade do Vale do Itajaí.

Felipe Borborema Cunha Lima, ONG Araucária

Bacharel em Turismo pelo Centro de Ensino Superior e Desenvolvimento. Mestre em Turismo e Hotelaria pela Universidade do Vale do Itajaí. Consultor Técnico da ONG Araucária e membro do Grupo de Pesquisa “Planejamento e Gestão: Interface Turismo, Espaço e Sociedade” da UNIVALI.

Luana de Sousa Oliveira, Instituto Federal de Tocantins

Bacharel em Turismo pela Universidade Federal do Pará. Mestre em Turismo e Hotelaria pela Universidade do Vale do Itajaí. Professora  do Instituto Federal do Tocatins- IFTO

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Published

2011-01-07

How to Cite

Silva, Y. F. e, Lima, F. B. C., & Oliveira, L. de S. (2011). A GLIMPSE OF ACADEMIC AND MEDIA DISCOURSES OF AGRITOURISM IN SANTA ROSA DE LIMA-SC (STATE OF SANTA CATARINA, BRAZIL). Revista Brasileira De Pesquisa Em Turismo, 4(3). https://doi.org/10.7784/rbtur.v4i3.329

Issue

Vol. 4 No. 3 (2010): September/December

Section

Articles

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