Visitors’ gastronomy experiences in a winescape

Authors

DOI:

https://doi.org/10.7784/rbtur.v19.3008

Keywords:

Gastronomy, Experiences, Wine tourism, Emerging wine region, Tourism Destination

Abstract

This article examines the gastronomic experiences of visitors in various establishments, focusing on understanding how supply and demand operate in wine tourism. To this end, a single case study was conducted using a qualitative approach. Data collection was achieved through digitally accessible secondary sources, gathering visitors' opinions based on publicly available information from TripAdvisor. Data analysis was facilitated using the Iramuteq tool, which combined textual analysis with subsequent manual content analysis to obtain a comprehensive overview. The study revealed that visitors perceive local gastronomy in a utilitarian manner, prioritizing the quality of products and services over cultural aspects. Furthermore, interpersonal connections and customer engagement were identified as significant factors influencing the experience. This research also contributes to the understanding of digital communication methods.

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Author Biographies

Marcia Mariluz Amaral, University of Vale do Itajaí (UNIVALI), Balneário Camboriú, SC, Brasil.

Holds Master's degree from the Postgraduate Program in Tourism and Hospitality at the University of Vale do Itajaí (UNIVALI). She also has a Bachelor's degree in Accounting from the University of Feevale, a specialization in Business Management from the Faculdades Integradas de Taquara (FACCAT), and additional qualifications through extension courses in viticulture, geographical indications, wine tourism, and gastronomic tourism. She is a scholarship holder from the Fapesc Public Call Notice No. 48/2021. Contributions: research design, literature review, data collection, data analysis, discussion of results.

Luiz Carlos da Silva Flores, University of Vale do Itajaí (UNIVALI), Balneário Camboriú, SC, Brasil.

Holds a Postdoctoral degree in Tourism from the University of Algarve, a Ph.D. in Production Engineering, and a Master’s in Administration from the Federal University of Santa Catarina (UFSC). He is a professor and researcher in the Master's and Doctoral Postgraduate programs in Tourism and Hospitality, and a professor in the undergraduate Business Administration course at the University of Vale do Itajaí (UNIVALI). He is a productivity research grant holder - PQ 2024-27 - CNPq. Contributions: discussion of results.

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Published

2025-02-11

How to Cite

Amaral, M. M., & Flores, L. C. da S. (2025). Visitors’ gastronomy experiences in a winescape. Revista Brasileira De Pesquisa Em Turismo, 19, 3008 . https://doi.org/10.7784/rbtur.v19.3008

Issue

Vol. 19 (2025)

Section

Articles - Tourism Management

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Copyright (c) 2025 Marcia Mariluz Amaral, Luiz Carlos da Silva Flores

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