Customer Satisfaction based on the Attributes of Accommodation Services
DOI:
https://doi.org/10.7784/rbtur.v13i2.1516Keywords:
Hotel attributes, Customer satisfaction, TripAdvisor.Abstract
The present research seeks to evaluate the contribution of the attributes of the lodging provided on the site TripAdvisor - service, value, cleanliness, location, quality of sleep and room - for the satisfaction of consumers of hotels and inns located in Espírito Santo. The research follows the quantitative methodological approach, using secondary data automatically collected on the site. Data were analyzed using descriptive statistics and multiple linear regression. The results indicate that the attributes investigated contribute differently to consumer satisfaction depending on the type of traveler informed by the consumer ("Friends", "Couple", "Family", "Business" and "Alone") and category of lodging prices.
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