Experience economy: consuming emotions at “Grapes and Wine Region”

Authors

  • Hernanda Tonini Faculdade Anglo Americano Passo Fundo e Faculdade Ideau

DOI:

https://doi.org/10.7784/rbtur.v3i1.138

Keywords:

Experience Economy. Consumption. Tourism. Wine Tourism.

Abstract

This article analyzes tourism as a consumers good in present societies, enhanced by concepts as Experience Economy or Dreams Society. It follows a project designated as Experience Economy, with implementation at “Grapes and Wine Region”, Rio Grande do Sul State, which aims to fit local offer to new commercialization strategies in wine tourism, main local tourism  attraction.

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Author Biography

Hernanda Tonini, Faculdade Anglo Americano Passo Fundo e Faculdade Ideau

Hernanda Tonini, Bacharel em Turismo (UNISUL-SC), Especialista em Gestão Empresarial (FGV-SC), Mestre em Turismo (UCS-RS). Atualmente docente da Faculdade Anglo Americano Passo Fundo e da Faculdade Ideau.

CV Lattes: http://lattes.cnpq.br/8311832597020470

 

 

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Published

2009-06-17

How to Cite

Tonini, H. (2009). Experience economy: consuming emotions at “Grapes and Wine Region”. Revista Brasileira De Pesquisa Em Turismo, 3(1). https://doi.org/10.7784/rbtur.v3i1.138

Issue

Vol. 3 No. 1 (2009): January/April

Section

Articles

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