Food souvenirs in the perception of the tourist: the case of the arti-sanal minas Serro cheese

Authors

  • Mirna de Lima Medeiros Universidade Estadual de Ponta Grossa
  • Graziela Scalise Horodyski Universidade Estadual de Ponta Grossa / Universidade Federal do Paraná
  • João Luiz Passador Universidade de São Paulo

DOI:

https://doi.org/10.7784/rbtur.v11i2.1307

Keywords:

Attitude. Food Souvenir. Artisanal Cheese. Serro.

Abstract

The present study aimed to analyze the artisanal minas cheese as a food souvenir in the perception of the tourist. The justification of the theme refers to the fact that souvenirs carry different meanings for the tourist and also serve to the divulgation of the destiny. Food souvenirs evoke a taste memory and a sharing of different experiences. The choice for the artisanal cheese from Serro as a food souvenir was due to the fact that this product is a component of the culture of the state of Minas Gerais (Brazil) and holds a record of intangible heritage and geographical indication. The research approach was quanti-qualitative, and the methodology of a questionnaire applied online to people who traveled to the producing region was chosen. There were 129 answers, out of which 103 considered valid. Direct observation was also carried out at commercial locations during field research. Originality derives from the scarce works on food souvenirs and more specifically on products with registration of geographical indication as souvenirs of this category. The results point out fragilities in the commercialization of the product as a food souvenir. However, the respondents demonstrated a favorable behavior to issues related to differentiating identity, identification of origin, adequate packaging and easy transportation. The findings are congruent with the proposal of Horodyski et al. (2014).

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Author Biographies

Mirna de Lima Medeiros, Universidade Estadual de Ponta Grossa

Professora no curso de Turismo da Universidade Estadual de Ponta Grossa (UEPG); é Líder do Centro de estudos em gestão estratégica de marketing em Turismo (MarkTur/UEPG) e Pesquisadora do Centro de Estudos em Gestão e Políticas Públicas Contemporâneas (GPublic/ USP) e do Grupo de Pesquisa Ordenação Territorial e Competitividade em Turismo (UEPG).

Graziela Scalise Horodyski, Universidade Estadual de Ponta Grossa / Universidade Federal do Paraná

Professora e pesquisadora do Departamento de Turismo da Universidade Estadual de Ponta Grossa e do Programa de Pós-Graduação em Turismo da Universidade Federal do Paraná-Mestrado. Líder do Centro de estudos em gestão estratégica de marketing em Turismo (MarkTur/UEPG).

João Luiz Passador, Universidade de São Paulo

Professor Associado da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (FEA-RP/USP) e Coordenador do Centro de Estudos em Gestão e Políticas Públicas Contemporâneas (GPUBLIC/USP).

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Published

2017-05-01

How to Cite

Medeiros, M. de L., Horodyski, G. S., & Passador, J. L. (2017). Food souvenirs in the perception of the tourist: the case of the arti-sanal minas Serro cheese. Revista Brasileira De Pesquisa Em Turismo, 11(2), 347–364. https://doi.org/10.7784/rbtur.v11i2.1307

Issue

Vol. 11 No. 2 (2017): maio/agosto

Section

Articles

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