Tourism destinations’ image: assessment vis-à-vis the experience in theory and in the service-centric economy

Authors

  • Edar da Silva Añaña Universidade Federal de Pelotas - UFPEL
  • Francisco Antonio dos Anjos Universidade do Vale do Itajaí - UNIVALI
  • Melise de Lima Pereira UNIVERSIDADE FEDERAL DO RIO GRANDE - FURG

DOI:

https://doi.org/10.7784/rbtur.v10i2.1093

Keywords:

Image. Experience. Tourist Destinations

Abstract

This paper assesses the image of tourist destinations as products in light of the experience theory, in order to evaluate relationships between both constructs. A scale is set forth to measure the image of coastal destinations, with different attractions, and to analyze the internal arrangement of the imaginary factors in light of the experience theory and the destinations as tourist products. The research is exploratory and descriptive with quantitative approach, that surveyed potential Brazilian tourists who were asked to choose one (among eight) national coastal destinations to evaluate. A non-probabilistic sample of 178 consumers of different ages and income levels from various Brazilian states was surveyed. This work advances over previous theory, introducing an innovative way to see the image of destinations in the light of two factors that affect the decision to visit or not to visit a place: the arrangement of destinations as touristic products, and the experience expected to experiment when visiting the destinations.

Downloads

Download data is not yet available.

Author Biographies

Edar da Silva Añaña, Universidade Federal de Pelotas - UFPEL

Doutor em Administração pela Universidade Federal do Rio Grande do Sul – UFRGS. Professor Adjunto da Universidade Federal de Pelotas – UFPEL. Email: edaranana@gmail.com

Francisco Antonio dos Anjos, Universidade do Vale do Itajaí - UNIVALI

Doutor em Engenharia de Produção/Gestão Ambiental pela Universidade Federal de Santa Catarina – UFSC. Docente e pesquisador do programa de Pós-Graduação em Turismo e Hotelaria da Universidade do Vale do Itajaí – UNIVALI. Email: anjos@univali.br

Melise de Lima Pereira, UNIVERSIDADE FEDERAL DO RIO GRANDE - FURG

Doutoranda em Turismo e Hotelaria na Universidade do Vale do Itajaí – UNIVALI. Professora Assistente no Curso de Bacharelado em Turismo Binacional do Instituto de Ciências Humanas e da Informação da Universidade Federal do Rio Grande (FURG), Câmpus Santa Vitória do Palmar-RS. Email: melisefurg@gmail.com

Downloads

Published

2016-05-10

How to Cite

Añaña, E. da S., Anjos, F. A. dos, & Pereira, M. de L. (2016). Tourism destinations’ image: assessment vis-à-vis the experience in theory and in the service-centric economy. Revista Brasileira De Pesquisa Em Turismo, 10(2), 309–329. https://doi.org/10.7784/rbtur.v10i2.1093

Issue

Vol. 10 No. 2 (2016): May/August

Section

Articles

License

Authors who publish with this journal agree to the following terms:

a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution 4.0 International Public License (CC BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).