Heritage assets measurement: application of travel cost method and contingent valuation method in Memorial Darcy Ribeiro

Authors

  • Luiz Carlos de Carvalho Júnior Contador da Universidade de Brasília http://orcid.org/0000-0002-0314-4638
  • Matheus de Mendonça Marques Caixa Econômica Federal Professor Substituto da Universidade de Brasília
  • Fatima de Souza Freire Universidade Brasília Departamento de Ciências Contábeis e Atuariais http://orcid.org/0000-0003-1133-5087

DOI:

https://doi.org/10.7784/rbtur.v10i2.1081

Keywords:

Travel Cost Method. Contingent Valuation Method. Heritage Assets. Darcy Ribeiro Memorial.

Abstract

This research aims to apply the Contingent Valuation Method (CVM) and the Travel Cost Method (TCM) at Memorial Darcy Ribeiro, known Beijódromo, located in Brasilia, to assess its economic value. The study of heritage assets measurement is justified because of the need to know the economic value of the Brazilian cultural heritage for management purposes. In addition, it allows evaluation mechanisms are improved assisting managers in the formulation of public policies. In May 2014, 72 questionnaires were applied to visitors and tourists Beijódromo to get the value of the Memorial.  In conclusion, although the indirect economic valuation methodologies are shown as an alternative to measurement of heritage assets, the value found in TCM does not differ from that of the CVM. The economic estimate was much lower than that invested in the construction of the Memorial. The lack of adequate information on the origin and the number of visitors and tourists influenced the outcome. It shows that the record and monitored of tourists is an important piece for the economic value of Memorial to be properly represented, as well as attraction of programs of visitors and tourists. 

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Author Biographies

Luiz Carlos de Carvalho Júnior, Contador da Universidade de Brasília

Contador da Universidade de Brasília

Bacharel em Ciências Contábeis pela UnB

Matheus de Mendonça Marques, Caixa Econômica Federal Professor Substituto da Universidade de Brasília

Mestre em Contabilidade pela UnB/UFPB/UFRN

Bacharel em Ciências Contábeis pela Universidade de Brasília

Fatima de Souza Freire, Universidade Brasília Departamento de Ciências Contábeis e Atuariais

Professora do Departamento de Ciências Contábeis e Atuariais da Universidade de Brasília

Pós-doutora pela University of St Andrews, Escócia

Doutora e Mestre em Economia pela Universté des Sciences Sociales de Toulouse I, França 

Bacharel em Ciências Contábeis pela Universidade Federal do Ceará

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Published

2016-05-10

How to Cite

Carvalho Júnior, L. C. de, Marques, M. de M., & Freire, F. de S. (2016). Heritage assets measurement: application of travel cost method and contingent valuation method in Memorial Darcy Ribeiro. Revista Brasileira De Pesquisa Em Turismo, 10(2), 394–413. https://doi.org/10.7784/rbtur.v10i2.1081

Issue

Vol. 10 No. 2 (2016): May/August

Section

Articles

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