Motivations to visit the Oktoberfest in Blumenau (BR) and Munich (Germany): A comparative analysis using the Partial Least Squares technique

Authors

  • Sérgio Luiz do Amaral Moretti Universidade Anhembi Morumbi
  • Fabricia Durieux Zucco Programa de Mestrado em Doutorado em Turismo da Univali e Depto de Comunicação da FURB.
  • Hamilton Pozo Universidade Anhembi Morumbi

DOI:

https://doi.org/10.7784/rbtur.v10i2.1044

Keywords:

Customs and Cultures. Motivations of Tourists to Travel. Festivals. Oktoberfest. Partial Least Square.

Abstract

It is impossible to develop effective tourism marketing actions and planning the communication without an understanding of the motivations of tourists for travel. The aim of this paper is to deepen the knowledge of the reasons for traveling festivals visitors. For this purpose we developed a survey instrument that consists of four constructs obtained in the literature, with data collected through a survey in Oktoberfest Blumenau (BR), with 432 respondents and Munich (Germany), with 285 respondents. Most of scales were confirmed showing the validity of the instrument. The study by Partial Least Squares - PLS revealed that both samples looking to experience different customs and cultures and meet new situations that are not part of your environment. Visitors also attend festivals to be with friends, reduce stress, anxiety and frustration. The understanding of tourists' motivations for travel reports new subsidies for the development of public policies and the tourist trade.

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Author Biographies

Sérgio Luiz do Amaral Moretti, Universidade Anhembi Morumbi

Professor do Programa de Mestrado e Doutorado em Hospitalidade da Universidade Anhembi Morumbi

Fabricia Durieux Zucco, Programa de Mestrado em Doutorado em Turismo da Univali e Depto de Comunicação da FURB.

Doutora em Administração. Professora do Programa de Mestrado em Doutorado em Turismo da Univali. Professora do Depto de Comunicação da FURB.

Hamilton Pozo, Universidade Anhembi Morumbi

Professor do Programa de Mestrado e Doutorado em Hospitalidade da Universidade Anhembi Morumbi

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Published

2016-05-10

How to Cite

Moretti, S. L. do A., Zucco, F. D., & Pozo, H. (2016). Motivations to visit the Oktoberfest in Blumenau (BR) and Munich (Germany): A comparative analysis using the Partial Least Squares technique. Revista Brasileira De Pesquisa Em Turismo, 10(2), 374–393. https://doi.org/10.7784/rbtur.v10i2.1044

Issue

Vol. 10 No. 2 (2016): May/August

Section

Articles

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