Raízes teóricas e caminhos para avanços nos estudos de coopetição em turismo
DOI:
https://doi.org/10.7784/rbtur.v20.3339Palavras-chave:
Coopetição turística, Raízes teoricas, Desenvolvimento turístico centrado na sociedadeResumo
Este estudo identificou as raízes teóricas da coopetição em turismo e propôs uma agenda de pesquisa para moldar o paradigma da coopetição mais alinhado às perspectivas teóricas do turismo. Fornecemos uma compreensão das abordagens teóricas que sustentam a coopetição em turismo e dos caminhos para o desenvolvimento contínuo desse paradigma. Nosso estudo é uma revisão sistemática da literatura que utiliza duas técnicas: bibliometria e Análise de Escala Multidimensional. Os resultados revelam 29 teorias, com predominância de 12, principalmente enraizadas na gestão. As particularidades do contexto turístico incorporam novas direções e moldam a coopetição com base em teorias sociais e específicas do turismo. As raízes teóricas enfatizam as relações coopetitivas com as partes interessadas e destacam a geração de valor para a comunidade de acolhida como um resultado-chave. Os achados sugerem uma tendência para a construção de um paradigma de coopetição alinhado ao desenvolvimento do turismo centrado na sociedade. O estudo propõe uma agenda de pesquisa para consolidar uma estrutura intelectual para a coopetição em turismo, promovendo avanços sustentáveis e orientados a geração de valor social.
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