Como a operação de alojamentos locais de curto prazo influencia o bem-estar de cidades turísticas? O caso de Braga, Portugal

Autores

DOI:

https://doi.org/10.7784/rbtur.v19.3269

Palavras-chave:

Turismo, Alojamentos turísticos locais de curto prazo, Airbnb, Bem-estar da comunidade, Lógica Dominante do Serviço

Resumo

As pesquisas relacionadas ao bem-estar de comunidades turísticas estão cada vez mais em evidência, embora investigações aprofundadas que tratem dos sentimentos de residentes acerca da operação de alojamentos turísticos locais de curto prazo precisem de maiores exames. Sob a ótica da Lógica Dominante do Serviço, este artigo tem como foco explorar a influência deste modelo de negócio no bem-estar da comunidade de Braga, cidade turística ao norte de Portugal, a partir da compreensão dos sentimentos de 27 residentes entrevistados em profundidade, relacionados aos fatores de cocriação de valor e codestruição de valor percebidos. Os resultados apontam para a elevação do bem-estar da comunidade quando o negócio permite, principalmente, maior movimento econômico para a cidade. No entanto, os impactos negativos encontrados acendem um alerta sobre o futuro do negócio em Braga, uma vez que se repetem em cidades que já impuseram fortes restrições ao modelo de negócio. Pesquisas futuras podem se aprofundar em comunidades com grau de desenvolvimento turístico semelhante ou diverso, para auxiliar agentes locais na manutenção ou recuperação do bem-estar de suas comunidades.

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Biografia do Autor

Manuela Bandeira de Melo Vidal, Universidade Federal da Bahia

Doutora em Administração pela Universidade Federal da Bahia, Mestre em Economia Industrial e da Empresa pela Universidade do Minho, Portugal, especialista em Gestão de Recursos Humanos pela UNIFACS e graduada em Administração pela Escola Superior de Administração, Marketing e Comunicação. Pesquisa voltada para a Lógica Dominante do Serviço e os processos de cocriação e codestruição de valor, além do comportamento das organizações, dos consumidores, da economia industrial em âmbito global e do turismo e hospitalidade. Contribuições: Conceituação, Curadoria de dados, Análise formal, Investigação, Metodologia, Administração do projeto, Recursos, Software, Supervisão, Validação, Visualização, Redação do manuscrito original, Redação - revisão e edição.

Rodrigo Ladeira, Universidade Federal da Bahia

Possui graduação em Ciências Econômicas pela Universidade Federal de Minas Gerais, graduação em Administração - Habilitação em Comércio Exterior pela Faculdade de Ciências Gerenciais - União de Negócios e Administração, Mestrado em Administração pela Universidade Federal do Rio Grande do Sul, Doutorado em Administração pela Universidade de São Paulo com Sanduíche em Vanderbilt University. Pós-Doutorado na New York University – NYC, USA, com parte de seus estudos na University of Haway at Manoa – Honolulu, USA. Atualmente é professor Associado IV da Universidade Federal da Bahia. Contribuições: Análise formal, Supervisão, Validação, Visualização, Redação - revisão e edição.

Sérgio Paulo Maravilhas Lopes, Universidade Federal da Bahia

Doutor em Informação e Comunicação (Univ. do Porto/Aveiro), Mestre e especialista em Gestão da Informação (FEUP/Sheffield), com especialização em Inovação e Empreendedorismo (FEUP/NCSU). Dois Pós-doutorados (UFBA e UNIFACS), ambos com bolsa CAPES. Professor Visitante na UFBA (2021-2025), atuou em programas stricto e lato sensu na UNIFACS e SENAI/CIMATEC. Tem mais de 85 publicações e prêmios internacionais de pesquisa. Contribuições: Análise formal, Supervisão, Validação, Visualização, Redação - revisão e edição.

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2025-11-18

Como Citar

Vidal, M. B. de M., Ladeira, R., & Lopes, S. P. M. (2025). Como a operação de alojamentos locais de curto prazo influencia o bem-estar de cidades turísticas? O caso de Braga, Portugal. Revista Brasileira De Pesquisa Em Turismo, 19, 3269 . https://doi.org/10.7784/rbtur.v19.3269

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Artigos - Turismo e Sociedade