Imagem do destino e seu efeito nas intenções comportamentais dos turistas
revisão sistemática
DOI:
https://doi.org/10.7784/rbtur.v20.3259Palavras-chave:
Imagem do destino, Imagem cognitiva, Imagem afetiva, Imagem geral, Intenções comportamentaisResumo
A imagem do destino constitui um preditor fundamental do comportamento turístico. O presente estudo visa analisar o efeito da imagem do destino nas intenções comportamentais dos turistas por meio de uma revisão sistemática que explora os elementos que compõem essa relação nas três etapas da viagem. Com base na análise de 78 estudos publicados entre 2010 e 2024 em periódicos acadêmicos de alto impacto, este artigo oferece uma visão holística de como as dimensões cognitiva, afetiva e conativa da imagem do destino moldam as decisões e os comportamentos dos turistas antes, durante e depois da viagem. Os resultados mostram que a imagem do destino é fundamental para moldar a intenção de visitar o local na fase pré-viagem, o apego ao lugar durante a viagem e a satisfação e fidelização pós-viagem. Além disso, foram identificadas lacunas na pesquisa, como a necessidade de explorar o impacto das novas tecnologias na imagem do destino. As implicações práticas sugerem que uma gestão eficaz da imagem do destino pode melhorar a satisfação e a fidelização dos turistas.
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