O papel do apego de residentes ao lugar no design de experiências turísticas no espaço rural
DOI:
https://doi.org/10.7784/rbtur.v18.2953Palavras-chave:
Psicologia ambiental, Lugar turístico, Turismo rural, DesignResumo
Residentes de destinos turísticos se conectam afetivamente com o espaço em que vivem. Esse fenômeno é conhecido como apego ao lugar, que pode ter diversas repercussões positivas para destinos turísticos. O objetivo deste artigo é investigar o papel do apego ao lugar no desenvolvimento de experiências turísticas no espaço rural. Realizamos entrevistas semiestruturadas com foto-elicitação com 10 agricultores familiares e empreendedores em 4 roteiros de turismo rural brasileiros. A análise temática reflexiva resultou em três temas: 1) O lugar como inspiração para experiências turísticas; 2) A influência do apego ao lugar na busca por oferecer experiências autênticas; e 3) A interação entre expectativa de lugar e transformações espaciais e pessoais. Os resultados sugerem que o apego ao lugar dos moradores contribui de forma significativa para o planejamento de experiências turísticas. Esses resultados possuem implicações teóricas para o conhecimento sobre o apego ao lugar e design de experiências turísticas. Do ponto de vista prático, argumentamos que o apego dos moradores ao lugar pode ser um substrato inicial para planejamento de experiências memoráveis. Além disso, o desenvolvimento do turismo responsável pode reforçar as conexões afetivas dos moradores com seu espaço, história e cultura.
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