Arquitetura de escolhas na tomada de decisão de turistas no contexto da pandemia de covid-19

Autores

DOI:

https://doi.org/10.7784/rbtur.v16.2465

Palavras-chave:

Nudges, Economia comportamental, Covid-19, Economia Comportamental, Turismo, Estudo de Caso

Resumo

As more information became available on the Covid-19 outbreak worldwide,some propositions aimed at containing its spread had their roots in the behavioral sciences. Given the need to change individual behaviors inherent to the type of transmission of the newcoronavirus, it is believed that the theoretical framework on choice architecture and nudges presents itself as an important instru-ment to guide the debate. In this sense, this article aims to identify and categorize the measures taken by tourism companies for their reopening in the context of the Covid-19 pandemic. For this, a study of multiple cases is carried out with a hotel, an airport andan international tourist attraction, which had to undergo interventions in their physical structures and processesin order to start oper-ating again. From the analysis, it was found that most of the nudges had techniques of information translation, visibility of external information, decrease of physical effort and provision of reminders. Techniques of social norms and increase of visibility of behavior were not as explored by the compa-nies analyzed in this study. Finally, the work documents a holistic interventionstrategy in tourist be-havior, which combines nudges with financial incentives and harsher forms of paternalism.

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Biografia do Autor

Marcelo Nunes, Universidade Federal Rural do Rio de Janeiro (UFRRJ), Seropédica, RJ, Brasil

Professor Assistente do Departamento de Economia Doméstica e Hotelaria (DEDH) da Universidade Federal Rural do Rio de Janeiro (UFRRJ). Possui mestrado em Administração com ênfase em Marketing pela Universidade Federal do Rio Grande do Sul (UFRGS) e graduação em Turismo pela Universidade Federal Fluminense (UFF). Atualmente está cursando doutorado em Admi-nistração pelo Instituto Coppead de Administração da Universidade Federal do Rio de Janeiro (UFRJ) e seus interesses de pes-quisa são na área de Comportamento do Consumidor e Economia Comportamental no Turismo.Contribuição: Concepção da pesquisa, revisão da literatura, coleta de dados, análise de dados, discussão.

Luis Antonio Dib, Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brasil

Professor Associado do Instituto Coppead de Administração da Universidade Federal do Rio de Janeiro (UFRJ). Possui doutorado e mestrado em Administração (COPPEAD/UFRJ) e graduação cum laude em Engenharia Civil (UFRJ). Dib ministra aulas e realiza pesquisas nas áreas de Julgamento e Tomada de Decisão, Estratégia e Negociação nos programas de doutorado, MBAs execu-tivo e full-time e treinamentos in-company do Coppead.Contribuição: Concepção da pesquisa, revisão da literatura, análise de dados, discussão.

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Publicado

2022-01-19

Edição

Seção

Artigos - Gestão do Turismo