Um estudo comparativo Brasil-Portugal sobre os antecedentes do consumo do CouchSurfing

Palavras-chave: Economia compartilhada, Antecedentes de consumo, CouchSurfing, Brasil, Portugal.

Resumo

O turismo é uma das áreas mais afetadas pela economia compartilhada por meio de organizações como CouchSurfing, AirBnb e BeLocal Exchange. O objetivo deste artigo foi propor um modelo teórico para identificar os antecedentes de consumo do CouchSurfing na perspectiva dos consumidores-hóspedes. Para isso, foi realizado um estudo de abordagem quantitativa, comparando a realidade deste tipo de hospedagem no Brasil e em Portugal. Foi realizado um survey com 421 pessoas do Brasil e 408 de Portugal que já utilizaram CouchSurfing como hóspedes. Como método de análise de dados, foram utilizados estatística descritiva básica, análise fatorial exploratória e análise de modelagem de equações estruturais. Os resultados das análises multigrupos do estudo indicaram semelhanças e diferenças entre as amostras do Brasil e de Portugal. As semelhanças foram que, em ambas, as hipóteses de que a Expectativa de Desempenho, a Percepção de Co-criação, a Perspectiva Anti-Indústria e o Risco Percebido têm relação com a Intenção de Uso foram suportadas.

Biografia do Autor

Luciana Alves Rodas Vera, Universidade Federal da Bahia (UFBA), Salvado, BA, Brasil.

Professora adjunta da Universidade Federal da Bahia (UFBA), Doutora em Administração pela Universidade Federal de Minas Gerais (UFMG), Mestre em Administração pela Universidade Federal da Bahia (UFBA).

Marlusa Gosling, Universidade Federal de Minas Gerais (UFMG), Belo Horizonte, MG, Brasil

Professora associada da Universidade Federal de Minas Gerais (UFMG), Doutora e Mestre em Administração pela Universidade Federal de Minas Gerais (UFMG).

João Albino Matos da Silva, Universidade do Algarve, Gambelas, Portugal.

Professor da Universidade do Algarve (UAlg), Doutor em Economia, obtido na Universidade Técnica de Lisboa.

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Publicado
14-03-2021
Seção
Artigos