Viagens que Transformam a Condição Existencial

Narrativas e Representações em Filmes Protagonizados por Idosos

Palavras-chave: Viagens transformadoras, Consumo, Idosos, Cinema, Filosofia existencial.

Resumo

O turismo pode figurar como uma atividade catalisadora para mudanças positivas na vida dos idosos ao proporcionar possibilidades de socialização, fuga da rotina, conhecimento de novas realidades e culturas. O presente trabalho utiliza o cinema para investigar representações dos idosos e narrativas sobre processos de transformação em filmes com roteiros centrados em experiências de viagens. A análise de textos culturais tais como músicas, livros, propagandas, programas de televisão e filmes contribui para o entendimento de normas e padrões sociais existentes. Esse tipo de pesquisa ainda é pouco explorado no campo do turismo, mas sabe-se que o cinema se tornou uma arte universal capaz de revelar profundos e íntimos aspectos da sociedade através de suas narrativas e representações. Para análise de conteúdo foram selecionados quatro filmes que ligavam idosos, viagens e transformação: “Antes de Partir (2008)”, “O Exótico Hotel Marigold (2011)”, “Última Viagem a Vegas (2013)” e “Por Aqui e por Ali (2015)”. Posteriormente, foram construídas três categorias de análise: 1) motivação e escolha das experiências; 2) consumo; 3) envelhecimento e estigma. A discussão final está apoiada na lente da filosofia existencial para indicar nas narrativas dos filmes o papel transformador das viagens na vida dos idosos. As viagens são apresentadas como possibilidades de construir uma autenticidade existencial, pois são capazes de diluir sentimentos negativos tais como ansiedade, depressão e isolamento físico e psíquico.

Biografia do Autor

Renata Garanito de Abreu, Universidade Federal do Rio de Janeiro (UFRJ) – Instituto COOPEAD de Administração

Professora da Faculdade de Turismo e Hotelaria da Universidade Federal Fluminense (UFF). Doutoranda em Administração pelo Instituto COPPEAD de Administração da Universidade Federal do Rio de Janeiro (UFRJ). Possui mestrado em Administração pela EBAPE (FGV) e graduação em Turismo pela UFF. Atualmente, é pesquisadora do Centro de Estudos em Consumo do COPPEAD (UFRJ). Principais interesses de pesquisa: dimensões sócio culturais do consumo (CCT- Consumer Culture Theory), pesquisa transformativa do consumo (TCR – Transformative  Consumer Research) e hospitalidade.

Letícia Moreira Casotti, Universidade Federal do Rio de Janeiro (UFRJ) – Instituto COOPEAD de Administração

Professora associada no Instituto COPPEAD de Administração da UFRJ- Universidade Federal do Rio de Janeiro. Coordenadora do Centro de Estudos em Consumo da COPPEAD-UFRJ. Possui doutorado (2000) em Engenharia de Produção pela COPPE-UFRJ e mestrado (1987) pelo COPPEAD-UFRJ. Principais interesses de pesquisa: dimensões sócio culturais do consumo (CCT- Consumer Culture Theory) e pesquisa transformativa do consumo (TCR – Transformative  Consumer Research).

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Publicado
31-08-2020